Digital Marketing Automation Specialist

3 weeks ago

Hoffman Estates, United States Cambium Networks Full time

We are seeking a motivated Digital Marketing Automation Specialist who will create effective marketing online campaigns, set up trigger-based campaigns and establish a regular email cadence to support Cambium Networks' engagement and lead generation goals. This person will be a key member of the Global Marketing team, managing all aspects of our database and marketing automation tool (Pardot) to fully leverage its capabilities, and may support the Corporate Marketing team in other marketing areas as needed. This person must demonstrate excellent attention to detail, be open to learning new skills, take ownership of projects and be comfortable working with colleagues at all levels and in geographies across the company.

Responsibilities:

Digital Marketing - Management of database and marketing automation tool (Pardot/Marketing Cloud Account Engagement) to increase brand awareness, promote Cambium Networks and drive prospects to conversions:

•Manage marketing efforts designed to generate leads, target identified opportunities and engage customers through email marketing campaigns and customized content.

•Overall day-to-day maintenance of Pardot database, including:

* Build email segmentation and suppression lists, landing pages, forms.

* Monitor and fix sync errors.

* Maintain and update automation rules.

* Support essential marketing operations initiatives in Pardot such as lead scoring, lead nurturing, segmentation, and data cleansing.

•Analyze and evaluate regular reporting of digital marketing statistics, create recommendations to improve campaigns continuously, and share campaign performance with stakeholders.

* Track MQL, SQL, opted in, untouched lead and form fill goals.

* Track email statistics (opens, CTR, unsubscribes).

•Working closely with the Sales Operations team, maintain integration with CRM (SFDC) and assist in the integration of additional platforms into Pardot and SFDC as applicable.

•Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

Marketing Communications - Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

•Collaborate with team to create compelling, engaging content to support integrated strategy, leveraging both traditional and digital marketing tactics including webinars, launch communications, campaigns, tradeshows and other events as required.

•Create and send regular marketing eblasts to our customer database and develop nurture campaigns to convert leads.

* Identify target lists, send email, manage unsubscribes, and report on email send statistics.

•Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

•Working with teams throughout the company, strategize, draft and schedule other eblasts and e-newsletters as requested.

•Manage and execute email marketing calendar and ensure alignment with business priorities, and internal stakeholders.

We are seeking a candidate who is creative and passionate about marketing and technology. Practical experience with Pardot (MCAE) is a plus - experience with other marketing automation tools (Hubspot, Marketo, etc.) also, SalesForce and/or SalesLoft knowledge is a bonus.

EXPERIENCE:

•Expert knowledge of database management concepts and best practices.

•Fluency in email design, campaign building and programming.

•Technical knowledge of email marketing components and best practices, including known compatibility issues across platforms.

•Self-motivated with the ability to proactively find ways to improve and connect.

•Excellent relationship management, resourcefulness and communication.

•Capable of handling multiple tasks with competing priorities under minimal supervision.

•Able to think critically and exercise independent judgment and discretion.

•Experience with design programs, i.e. Adobe Illustrator, Photoshop, lnDesign, Canva a plus.

•Knowledge of Wireless/Broadband/Wi-Fi technologies and/or Hi-tech a plus.

•Knowledge of HTML/CSS, URL structure & parameters a plus.

Education:

•Bachelor's degree in Marketing or related field or commensurate certifications.

•2-5 years of work experience in marketing automation or related field.

  • Pricing Specialist

    5 days ago

    Hoffman Estates, United States Omron Automation Full time

    Work at OMRON! Omron is a leading global manufacturer of industrial automation products focused on sensing and control technologies. Omron Automation-Americas, headquartered in Hoffman Estates, IL, is the industrial automation subsidiary of Omron Corporation, a $8 billion global technology company celebrating more than 80 years of success. Pricing Specialist...

  • Pricing Specialist

    4 days ago

    Hoffman Estates, United States OMRON Full time

    External Description Work at OMRON! Omron is a leading global manufacturer of industrial automation products focused on sensing and control technologies. Omron Automation-Americas, headquartered in Hoffman Estates, IL, is the industrial automation subsidiary of Omron Corporation, a $8 billion global technology company celebrating more than 80 years of...

  • Pricing Specialist

    4 days ago

    Hoffman Estates, United States OMRON Full time

    Omron is a leading global manufacturer of industrial automation products focused on sensing and control technologies. Omron Automation-Americas, headquartered in Hoffman Estates, IL, is the industrial automation subsidiary of Omron Corporation, a $8 billion global technology company celebrating more than 80 years of success. Omron is looking for an energetic...

  • Customer Applications Support Specialist

    1 month ago

    Hoffman Estates, United States FANUC America Corporation Full time

    Customer Applications Support Specialist At FANUC America Corporation we are passionate about our customers, our employees, and the work we perform. We maintain a workplace where individuals can be proud of, where talents are embraced, and results are encouraged and supported. We are looking for talented people who value integrity, informed decision-making...

  • Accounts Payable Specialist

    2 weeks ago

    Hoffman Estates, United States Creative Financial Staffing Full time

    Accounts Payable Specialist Overview of the company: Our client is a privately held company in the mortgage space They are a premier employer in the Chicagoland market The CFO is looking for someone who he can groom and promote into management on a fast track Employees have said things like: "supportive leadership and management team", "promote from...

  • Accounts Payable Specialist

    1 week ago

    Hoffman Estates, United States Creative Financial Staffing Full time

    Accounts Payable Specialist Overview of the company: Our client is a privately held company in the mortgage space They are a premier employer in the Chicagoland market The CFO is looking for someone who he can groom and promote into management on a fast track Employees have said things like: "supportive leadership and management team", "promote from...

  • Accounts Payable Specialist

    7 days ago

    Hoffman Estates, United States Creative Financial Staffing Full time

    Accounts Payable Specialist Overview of the company: Our client is a privately held company in the mortgage space They are a premier employer in the Chicagoland market The CFO is looking for someone who he can groom and promote into management on a fast track Employees have said things like: "supportive leadership and management team", "promote from within"...

  • Technical Support Specialist II

    3 days ago

    Hoffman Estates, United States Siemens Industry Software GmbH Full time

    **Technical Support Specialist II** * Hoffman Estates, United States of America; United States of America * Customer Services * 300056 Siemens Healthineers ** Job Description** **Nows our time to inspire the future of healthcare together.** Siemens Healthineers is a leading global medical technology company with over 170 years of experience and 18,000...

  • Web Development Manager

    18 hours ago

    Hoffman Estates, United States Empowered Staffing Full time

    Job DescriptionJob DescriptionWeb Development Manager Location: Hoffman Estates (Hybrid) About ThePosition Our client is seeking a highly skilled individual to lead our new Web Services Department. The ideal candidate will combine technical expertise, managerialcapabilities, and strategic vision to drive the development and maintenance ofcutting-edge web...

  • Intake Specialist

    4 days ago

    Hoffman Estates, United States KPH Healthcare Services Full time

    Overview Scope of Responsibilities: The Intake Specialist is an experienced individual who is able to assist and manage the referral intake process. Job Summary:  The Intake Coordinator is able to multitask utilizing excellent communication skills to ensure that the patient has adequate insurance or payor coverage for the infusion services that are being...

  • Clinical Therapist, LMFT, LCPC, LCSW

    5 days ago

    Hoffman Estates, United States Rodasi LLC Full time

    JOIN one of the fastest-growing mental health organizations in Illinois. We offer competitive pay and self-care incentives for all providers.ARE YOU READY TO MAKE A DIFFERENCE? If so, we welcome you to join our team. Work alongside award-winning mental health professionals with decades of combined experience serving the mental health needs of couples,...

  • Mental Health Therapist, LPC, LSW, MFT

    5 days ago

    Hoffman Estates, United States Rodasi LLC Full time

    JOIN one of the fastest-growing mental health organizations in Illinois.ARE YOU READY TO MAKE A DIFFERENCE? If so, we welcome you to join our team. Work alongside award-winning mental health professionals with decades of combined experience serving the mental health needs of couples, families, and individuals of all ages.The Ardent Counseling Center is...

  • Web Development Manager

    2 days ago

    Hoffman Estates, United States Empowered Staffing Full time

    Web Development ManagerLocation: Hoffman Estates (Hybrid)About The PositionOur client is seeking a highly skilled individual to lead our new Web Services Department. The ideal candidate will combine technical expertise, managerial capabilities, and strategic vision to drive the development and maintenance of cutting-edge web solutions. This role involves...

  • Outside Sales Specialist

    1 month ago

    Hoffman Estates, United States Robert Half Full time

    We are seeking a dynamic and motivated Outside Sales Representative to join our team. This role is crucial in expanding our client base and increasing sales revenue. The ideal candidate will be comfortable with cold calling businesses, conducting onsite client visits, and building strong relationships with potential clients.Responsibilities:Cold Calling:...

  • Outside Sales Specialist

    2 weeks ago

    Hoffman Estates, United States Robert Half Full time

    We are seeking a dynamic and motivated Outside Sales Representative to join our team. This role is crucial in expanding our client base and increasing sales revenue. The ideal candidate will be comfortable with cold calling businesses, conducting onsite client visits, and building strong relationships with potential clients.Responsibilities:Cold Calling:...

  • Outside Sales Specialist

    1 month ago

    Hoffman Estates, United States Robert Half Full time

    We are seeking a dynamic and motivated Outside Sales Representative to join our team. This role is crucial in expanding our client base and increasing sales revenue. The ideal candidate will be comfortable with cold calling businesses, conducting onsite client visits, and building strong relationships with potential clients.Responsibilities:Cold Calling:...

  • Business Development Representative

    2 weeks ago

    Hoffman Estates, United States Vistex Full time

    We are searching for an enthusiastic Business Development Representativeto join our team and support business growth. This role is responsible for prospecting, engaging, booking meetings and qualifying prospects, operating as a bridge between Marketing and Sales teams to generate new sales opportunities. Leveraging both inbound and outbound tactics, the BDR...

  • Engineer - Electrical

    3 weeks ago

    Hoffman Estates, United States FANUC America Corporation Full time

    At FANUC America Corporation we are passionate about our customers, our employees, and the work we perform. We maintain a workplace where individuals can be proud of, where talents are embraced, and results are encouraged and supported. We are looking for talented people who value integrity, informed decision-making and collaboration. If you believe you are...

  • Business Development Representative

    5 days ago

    Hoffman Estates, United States Vistex Full time

    We are searching for an enthusiastic Business Development Representativeto join our team and support business growth. This role is responsible for prospecting, engaging, booking meetings and qualifying prospects, operating as a bridge between Marketing and Sales teams to generate new sales opportunities. Leveraging both inbound and outbound tactics, the BDR...

  • National Account Manager

    5 days ago

    Hoffman Estates, United States Homelink Corporation Full time

    At Homelink Corporation, we provide 24/7, 365 temporary housing nationwide, and have been a leader in our industry for over 20 years. Our solutions have a real impact on every person we assist, from the policyholder to the insurance carrier. We take pride in delivering fast, reliable services that are backed by a strong and caring team. We are seeking a...