Marketing Specialist- Social Media

3 weeks ago

San Juan Capistrano, United States Amtec Human Resources Full time

Looking for a Marketing Analyst, Social Media, reporting to Senior
Manager of Digital Marketing, who is experienced in the publication of a brand's content
through social channels. The Marketing Analyst, Social Media will be responsible for
creating content as well as identifying appropriate content types, topics, tone, and timing
of content across all media channels. In this role, you will need to evaluate the
appropriate tone and content for both B2B and B2C channels, while adhering to brand guidelines. This individual will also be required to manage several
social media campaigns around the brand and multiple product lines.

Requirements:

  • Supports team with the management of social media channels.
  • Work closely with Digital Marketing Analyst to implement digital marketing strategy.
  • Take pictures and videos, edit them and post onto our social media platforms.
  • Maintains and publishes social media calendar in close collaboration with all marketing team members.
  • Communicates social media calendar, content releases, and reports any changes to our management team.
  • Search and contact different communities and organizations to explore opportunities to reach more customers.
  • Grow our user bases with engaging posts and creative promotions.
  • Defines content requirements, enforces best practices, and suggests ways to improve content for social media channels.
  • Actively engages with consumers across all social platforms (Facebook, Instagram, Pinterest, etc.)
  • Identify opportunities to drive consumer engagement on social platforms.
  • Tracks social performance by developing monthly and quarterly reports, as well as measure and reports on social campaigns.
Job Requirements

Experience Required:
  • 3-5 years of experience in developing and analyzing digital and social media marketing campaigns
  • Undergraduate degree in communications, marketing, advertising, media studies, business, and/or related fields,
  • Understand social and content best practices to improve the performance of each campaign.
  • Strong analytical skills and ability to provide recommendations based on insights.
  • Excellent written and oral communication skills, consulting skills, and ability to collaborate and work well with others under tight deadlines.
  • Proven experience in video and content creation, with a strong portfolio showcasing open box product content.
  • Proficiency in video editing software and graphic design tools (e.g. Canva, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, etc.)

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