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Sr. Content Marketing Strategist

2 months ago

Charlotte, United States Truist Financial Full time
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.

Need Help?

If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).

Regular or Temporary:
Regular

Language Fluency: English (Required)
English

Work Shift:
1st shift (United States of America)

Please review the following job description:

Inspiring and building better lives and communities. Delivering care at every touchpoint. We're Truist. And we're looking for bright, talented, energetic content professionals that thrive in a fast-paced, agile environment.

As a Truist Content Marketing teammate, you'll become the voice of Truist. You'll create strategic content for client communications and experiences to consistently deliver the Truist brand voice throughout the organization. You'll strive to provide a distinctive content experience that helps drive client engagement, retention, and positive client behavior.

Essential duties and responsibilities: Here's a summary of the essential functions for this job. Other duties may be performed, both major and minor, which aren't mentioned below. Specific activities may change from time to time. So, here's what we do:
  • Be the Truist brand voice by championing our verbal identity principles through effective content strategy, writing, and editing, peer review, agency consultation, ongoing training and education, and pair writing with SMEs.
  • Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams. This could include using research to determine the appropriate tactics for our various audiences and channels.
  • Write and edit outstanding copy that's creative, easy to understand, on-brand, and backed by data and research. Content could be for websites, applications, emails, videos, articles, reports, naming exercises, social media, ads, brochures, direct mail, and other marketing or service channels.
  • Collaborate like a great teammate with business partners, marketing and brand strategists, product owners, UX, UI, and graphic designers, and other key stakeholders to deliver distinctive client experiences with compelling content.
  • Love and champion editorial style by following, promoting, and adding to grammar and format guidelines to ensure quality, consistency, and brand alignment across product families within Truist.
  • Lead with strategic solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams.
  • Adopt new and existing technology to capture, store, deliver and preserve Truist content.
  • Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards
Required qualifications: The following requirements represent the knowledge, skill, and/or ability to do the job. We'll make reasonable accommodations to help individuals with disabilities perform essential functions. So, here's what we're looking for:
  • Bachelor's degree in English, Marketing, Communications, Business Administration or related field, or equivalent education and related training
  • 5+ years of content marketing-related experience, or an equivalent combination of education and experience
  • Excellent writing and editing skills, including advertising/promotional/educational copywriting, copyediting, wordsmithing, voice and tone adaptation based on audience and channel
Skills and preferred qualifications that'll help you stand out:
  • Knowledge and expertise in insurance products and services
  • Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way to teammates, partners, and senior leaders
  • Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience
  • Specialized content marketing and/or broad knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital experiences, personalization, audience targeting)
  • Technical proficiency with Microsoft suite and Adobe creative suite
  • Experience working in the financial industry
  • Master's degree in English, Marketing, Business Administration, Communications, or related field


Truist is an Equal Opportunity Employer and considers all qualified applicants regardless of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law.

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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