Manager, Marketing

4 weeks ago

Orlando, United States Universal Orlando Resort Full time

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: The Content & Creative Strategy department is part of UPR’s internal marketing communication agency. This team drives creative strategy for global and destination-level brands/experiences as well as segment programs/campaigns. The Manager, Content & Creative Strategy is responsible for informing, inspiring, and catalyzing the development of content creation. They also support the Sr. Manager to ensure content delivers against communication strategy and effectively supports all tactics and touch points. This position requires working knowledge of online and offline media, inspiring great creative development, as well as strong organizational, collaboration and account management skills.

MAJOR RESPONSIBILITIES:

Content & Creative Strategy (Planning)

Defines the problem: Reshapes business strategy goals into content & creative strategy goals while preserving intent of the business needs. Captures & translates a business brief, roadmap or POV into an actionable plan to guide agency work Understands the fundamentals of a roadmap and IC Completes content & creative strategy frameworks for a campaign or project Finds the human truth: Leverages strategic communication frameworks to derive original & innovative consumer insights from research/input. Applies consumer/ technology trend thinking Knows where to look for insightful research & discoveries Provides quality interpretation of research findings Sets the path: Inspires the working team (includes stakeholders in our department and in other departments) and acts as the domain expert to keep them on track. Articulates detailed communication objectives tied to measurement Uses new or inspiring methods of briefing Acts as a catalyst: Acts as a team catalyst via persuasion and facilitation. Identifies & articulates "the idea" and whether it’s on strategy/brand Acts as a presenter or activity owner during workshops Communicates guidelines for content & tone of voice Pitches the idea: Communicates clearly & intelligently about complex ideas, systems & strategies. Articulates the idea & why it works Creates presentation/pitch decks Engages partners regardless of position with a narrative that wins them over Applies real-time feedback to ideas

Content & Creative Activation (Execution)

Brings it to life: Take a strategic idea and expand it out into a fully realizable initiative. Collaborates to identify & prioritize key barriers & opportunities in an experience journey Collaborates in the creation of a brand experience ecosystem Tracks success: Understand what true effectiveness looks like and why. Understands data and analytics tools used to measure the effectiveness of activity and optimize as a result of learnings Understands effectiveness roadmap or model Knowledge of channel specific KPIs and their importance

Provides critical support for assigned consumer segment (pod)

Provides support to the Sr. Manager by actively managing content activation/execution for consumer segment pod needs. Supports Sr. Manager with production budgets associated with projects in their consumer segment pod. Works hand-in-hand with the Project Management team to define scope of work and budget for campaigns and tactics. Proactively contributes to continuous process improvement by effectively identifying and addressing issues Embraces the agile workflow design and ensures there is consistent alignment between internal partners.

Miscellaneous

Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities. Performs other duties as assigned.

EDUCATION: Bachelor’s degree in Marketing, Integrated Communications or Advertising.

EXPERIENCE:

5-7 years of relevant experience in marketing and/or advertising. Previous advertising agency, internal agency, travel/tourism or entertainment experience is a plus. Experience working with the entire conversion funnel from awareness to conversion and ultimately advocacy. Must have strong working knowledge of all Microsoft Office applications. Detail-oriented and adept in content activation/execution. Excellent communication (written and verbal) skills and interpersonal skills with an ability to work with the executives and a wide range of professionals, and effectively lead and inspire to achieve group goals. Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment. Diligent, flexible, resourceful, independent worker with a strong work ethic. Strong communicator capable of delivering concise messages to various audiences. Positive attitude, team player with professional demeanor. Intellectual curiosity and strong willingness to learn. Or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2023 Universal Studios. All rights reserved. EOE #J-18808-Ljbffr

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