Marketing Manager
3 weeks ago
Company Description:
We are a world-renowned, non-profit conference and exposition on laboratory science that recently celebrated its 75th anniversary and are looking for a dynamic, strategic, and visionary Marketing Manager to continue to advance and expand our brand. Our mission is to “Advance and enrich scientific endeavor by connecting scientists worldwide, facilitating the exchange of research and ideas, showcasing the latest in laboratory innovation, and funding science education and outreach.”
Title: Marketing Manager
Job Description:
The Marketing Manager works with key conference volunteers and staff members to direct all marketing functions, leads all activities, planning, and projects within the marketing department.
The Marketing Manager is responsible for creating the annual marketing plan and budget, which must also consider a long-term strategic approach. The Marketing Manager directs the marketing department’s functions with the objective of increasing participation furthering our brand, identifying and engaging new audiences, and seeking new opportunities for organizational advancement.
Key Duties and Responsibilities:
Directs, oversees, and determines the strategic direction of the marketing function
Researches and creates the annual marketing plan and oversees and manages the annual marketing budget
Manages all marketing vendors, negotiating contracts, creating deliverable timelines, working to ensure products are delivered properly and timely, and liaising directly for content and design
Works with Web & Multimedia Manager on written website content
Liaises directly with Conference, Exposition, and any other departments to plan and execute promotional activities
Manages all work requests submitted by committee and staff for marketing, website, and audio/visual
Conduct weekly marketing meetings
Creates and conducts surveys and calculates results
Leads annual advertising concept creation and finalization
Directs and approves all budgetary expenditures with Director of Operations and President’s Council
Writes all articles for partner/barter or other needs
Writes and distributes all press releases
Writes all speeches given during Conference Week, including but not limited to the Welcome Reception and the Annual Party
Interacts directly with members of the media
Prepares and is the primary presenter (the current President is the primary guest presenter along with, when required, secondary guest presenters) of the annual Pittcon Press Conference
Creates and directs all digital advertising including all geofencing, keyword, and retargeting campaigns
Creates and directs all print pieces including all print-mail advertising
Creates and directs all additional advertising expenses including but not limited to publication ads and third-party email advertising
Discusses with committee and fellow staff, organizes, plans, creates, and executes all miscellaneous promotional campaigns
Manages and organizes all lists and list purchases
Interacts directly with host city visitor’s bureau to determine strategic direction and local market targeting, and to collect relevant lists
Presents at committee and staff meetings as the representative of the marketing function
Addresses all special project requests such as Conference Week signage needs, Science Week website and promotional materials, Society promotional materials, and any and all editing requests made by committee or fellow staff members etc.
Conceptualize and execute multi-channel communications
Measure and report on performance of marketing campaigns
Analyze consumer behavior and market trends
Work with Client Relations and Acquisition Manager and Exposition Manager on sponsorship program planning, management, and execution
Partnership program direction and oversight
Acts as a marketing advisor to the two scientific societies that support Pittcon
Skills/Attributes Required:
Highly organized, yet creatively unrestricted
Excellent written and verbal communication skills
Energetic and enthusiastic, realistic and determined
Ability to work independently, in a group, and as leader of a team
Ability to work with internal departments, volunteers, a board of directors, the public, vendors, stakeholders, and media
Strategic and visionary
Perceptive and adaptable
Experience & Qualifications:
A bachelor’s degree in marketing, communications, public relations, writing, or a related field
Approximately 7-10 years of relevant marketing experience with proven leadership role(s)/potential preferred
Experience managing a budget, creating and implementing marketing plans, negotiating contracts, and managing vendors
Experience executing promotional marketing – print, digital, media, social, etc...
Experience presenting and speaking in front of crowds and camera
Experience with standard office, design, and data software
Typical Travel Required:
Annual Conference & Exposition
Pre-site visits
Annual planning meetings, including annual strategic planning retreat
2 – 3 annual tradeshows
Job Type: Full-time
Salary: Negotiated based on experience
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Work Location: Monroeville, PA 15146
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