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Brand Marketing Manager

4 months ago

New York City, United States Swim USA Full time

Swim USA, a leading swimwear company and home to iconic brands like Miraclesuit, is seeking a talented Brand Marketing Manager to drive strategic marketing initiatives across our portfolio. This role will be responsible for managing our brand marketing calendars, executing campaigns, and collaborating with cross-functional teams to elevate our brands.

 

Position Overview:
We are seeking a detail-oriented and versatile individual to join our team as an Ecommerce Site Merchandiser and Product Marketer. This role involves a combination of site merchandising and effective communication of essential product details across our online platforms. The ideal candidate will collaborate closely with both merchandising and marketing teams to ensure seamless alignment of product information and presentation across our websites.

Key Responsibilities:

Brand Strategy and Campaign Development:

Develop and execute comprehensive brand marketing strategies to enhance brand awareness, positioning, and customer engagement across Miraclesuit and our new, soon-to-be-launched brand. Collaborate with cross-functional teams, including creative, digital, and PR, to build compelling campaign briefs, creative concepts, and integrated marketing plans. Manage the campaign development process from ideation to execution, ensuring on-time delivery and adherence to brand guidelines and objectives.

Marketing Calendar and Project Management:

Oversee and maintain a cohesive marketing calendar, ensuring alignment across all campaigns, product launches, and marketing initiatives. Effectively prioritize and manage multiple projects simultaneously, adhering to timelines and budgets. Conduct post-campaign analysis, measuring performance against KPIs and providing insights to inform future strategies.

PR and Brand Partnerships:

Work closely with the PR team to develop and execute brand storytelling campaigns, influencer collaborations, and media relations strategies. Identify and pursue strategic brand partnerships and sponsorship opportunities that align with our brand values and target audiences.

Brand Guardianship:

Serve as a brand steward, ensuring consistent and compelling messaging, visual identity, and brand voice across all marketing touchpoints. Stay up-to-date with industry trends, consumer insights, and competitive landscape to inform brand positioning and marketing strategies.

Stakeholder Management:

Collaborate effectively with cross-functional teams, including product development, sales, and senior leadership, to ensure brand alignment and successful campaign execution. Present marketing plans, campaign updates, and performance metrics to stakeholders, facilitating alignment and buy-in.

Qualifications and Skills:

Bachelor's degree in Marketing, Business, or a related field. Minimum of 5 years of experience in brand marketing, campaign development, and project management roles, preferably within the fashion, retail, or consumer goods industries. Experience in eCommerce and awareness of general industry trends Strong analytical skills with the ability to interpret data and make informed decisions. Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders. Proficiency in using ecommerce platforms and relevant tools such as Microsoft Office, Google Sheets and Figma. Detail-oriented mindset with a focus on delivering a superior brand experience. Passion for the swimwear industry and a deep understanding of consumer trends and preferences.

Swim USA offers a competitive compensation package, opportunities for professional growth, and a dynamic, collaborative environment. If you are a strategic and creative marketer with a proven ability to drive brand success, we encourage you to apply for this exciting opportunity.

Candidates are required to be able and available to work in our New York City office at least 3 days per week, or more often depending on business needs. Some travel required. 

Physical Demands: Candidates must be able to stand, sit, and walk 8 hours/day. Must be able to lift and move boxes up to 50lbs on occasion. 

SWIM USA is an Equal Opportunity/Affirmative Action Employer