Director Digital Marketing

4 weeks ago

Westchester, United States Follett Full time

Westchester Marketing Full-time #LI-DG1

Position Overview

The

Director of Digital Channel

will lead online marketing programs as well as strategic growth projects. This position will maintain ownership of all aspects of program management, including, but not limited to, planning, execution, management, and strategic analysis. He/She will work closely with the core businesses, including Consumer Marketing, e-commerce, Channel, General Merchandise, Product, IT, and Analytics teams. This individual will also work closely with and manage any external agencies.

Responsibilities

Digital Marketing:

Develop and execute interactive marketing strategies ranging from SEM, SEO, Display, Affiliate Marketing, Social Media, and Comparison-Shopping Engines in partnership with Consumer Marketing teams.

Demonstrate a deep understanding of the overall marketing strategy and extract insights from campaign data, identify relevant trends, and provide well-developed proactive recommendations to achieve longer-term marketing goals and objectives. Understand and analyze the effect of online media on both online and offline sales.

Communicate the progress of marketing programs to the leadership team throughout the year. Provide data-based analysis and recommendations for allocation of media spend across online/offline channels. Facilitate/conduct return on ad spend analyses in partnership with internal teams, including Finance. Assist teams in developing and managing budgets.

Develop, manage, and improve agency relationships. Challenge agencies appropriately to ensure a high return on investment.

Investigate, implement, and test new tools and capabilities across digital media - i.e., attribution solutions, video, mobile, etc., in partnership with internal teams and agencies.

Work across the technical and business spectrum to get new digital programs set up and executed - working in partnership with agencies and internal teams. Must be able to proactively identify issues and troubleshoot problems, especially during peak periods.

Research and advise teams on the latest trends in online marketing.

Educate and train the internal team on best digital practices and marketing concepts.

Comfortably and confidently deliver presentations to internal, Senior-level audiences.

Growth Project Management:

Serve as the lead/key contributor to strategic growth projects that align with organizational goals (marketing technology, customer data platform, data monetization, etc.).

Work with various internal and external stakeholders to ensure project flow from initial scope through launch.

Analyze the financial impact of projects as needed to assess their effectiveness.

Communicate project status to stakeholders and key project participants.

Lead/assist in vendor selection and negotiation processes.

Develop and prepare other specialized reports and ad hoc analyses for senior leadership.

Manage and develop direct report(s).

Other projects/tasks as assigned.

Bachelor's degree in a related field or relevant experience

7-10 years of direct experience with Digital Marketing. Direct experience with SEM, SEO, social media, and Display programs.

Experience in affiliate marketing and familiarity with leading networks.

Strong direct-response experience with a track record of successful online strategies that drive qualified traffic and customer acquisition.

Skilled in marketing testing best practices, including test setup, analysis, and basic statistical techniques. Experience with A/B and multi-variate marketing tests.

Strong knowledge of analytical methodologies for optimizing and evaluating marketing campaigns.

Exceptional communication, problem-solving, and relationship management skills

Excellent project management skills, attention to detail, and the ability to prioritize multiple simultaneous projects under tight deadlines

Deeply familiar with and passionate about e-commerce and online marketing.

Excellent knowledge of Excel.

Experience with data-driven marketing and customer relationship management - files and data feeds, segmentation, targeting, and personalization.

Familiarity with various analytical suites, such as Google Analytics & Adobe Analytics.

Experience supervising and developing direct reports.

Occasional analytics reporting requires data pulls and analytics outside of business hours - websites are 24/7 channels.

Travel Requirements: Minimal, Less than 10%.

#J-18808-Ljbffr

  • Director Digital Marketing

    4 weeks ago

    Westchester, United States Follett Full time

    Westchester Marketing Full-time #LI-DG1 Position Overview The Director of Digital Channel will lead online marketing programs as well as strategic growth projects. This position will maintain ownership of all aspects of program management, including, but not limited to, planning, execution, management, and strategic analysis. He/She will work closely with...

  • Head of Global Brand

    1 week ago

    Westchester, United States Ingredion Incorporated Full time

    If you have any questions about this privacy statement, the practices of this site or your dealings with this site, you can contact us using the forms provided on this site. Sr. Director, Global Marketing page is loaded Sr. Director, Global Marketing Apply locations Westchester, IL time type Full time posted on Posted 2 Days Ago job requisition id Req-29381...

  • Director, Corporate Communications

    1 week ago

    Westchester, United States Hiring Now! Full time

    Ingredion has a Director of Corporate Communications opportunity at our Westchester (IL) corporate headquarters. The Director of Corporate Communications is responsible for developing and executing the external communications strategy in support of Ingredion's growth strategy and reputation management. Reporting to the vice president of investor relations,...

  • Director, Corporate Communications

    3 days ago

    Westchester, United States Hiring Now! Full time

    Ingredion has a Director of Corporate Communications opportunity at our Westchester (IL) corporate headquarters. The Director of Corporate Communications is responsible for developing and executing the external communications strategy in support of Ingredion's growth strategy and reputation management. Reporting to the vice president of investor relations,...

  • Director, Corporate Communications

    1 week ago

    Westchester, United States Ingredion Incorporated Full time

    Ingredion has a Director of Corporate Communications opportunity at our Westchester (IL) corporate headquarters. The Director of Corporate Communications is responsible for developing and executing the external communications strategy in support of Ingredion's growth strategy and reputation management. Reporting to the vice president of investor relations,...

  • Director, Corporate Communications

    4 days ago

    Westchester, United States Ingredion Incorporated Full time

    If you have any questions about this privacy statement, the practices of this site or your dealings with this site, you can contact us using the forms provided on this site. Director, Corporate Communications page is loaded Director, Corporate Communications Apply locations Westchester, IL time type Full time posted on Posted 30+ Days Ago job requisition id...

  • Specialist Marketing Communication Activation and Content

    1 week ago

    Westchester, United States The Judge Group Full time

    LOCATION: Westchester IllinoisREPORTS TO: Senior Manager, MarCom Development & DeliveryDIRECT REPORTS: 0GRADE: FWORKPLACE TYPE: Hybrid The Specialist, Marketing Communications Activation and Content is responsible for executing impactful marketing programs and initiatives aligned with the global integrated marketing communications (IMC) plan, inclusive of...

  • Specialist Marketing Communication Activation and Content

    1 week ago

    Westchester, United States Ingredion Full time

    LOCATION: Westchester IllinoisREPORTS TO: Senior Manager, MarCom Development & DeliveryDIRECT REPORTS: 0GRADE: FWORKPLACE TYPE: Hybrid The Specialist, Marketing Communications Activation and Content is responsible for executing impactful marketing programs and initiatives aligned with the global integrated marketing communications (IMC) plan, inclusive...

  • Senior Analyst, Global Category Marketing

    2 weeks ago

    Westchester, United States Hiring Now! Full time

    The Senior Analyst, Global Category Marketing will work within the Global Category Marketing function. This global function is key in the development of the company wide annual growth marketing plan aligning T&HS Business Segments & Segment Marketers, Global Categories and Regional Marketing priorities across Ingredion. Furthermore, the function evaluates...

  • Senior Analyst, Global Category Marketing

    22 hours ago

    Westchester, United States Hiring Now! Full time

    The Senior Analyst, Global Category Marketing will work within the Global Category Marketing function. This global function is key in the development of the company wide annual growth marketing plan aligning T&HS Business Segments & Segment Marketers, Global Categories and Regional Marketing priorities across Ingredion. Furthermore, the function evaluates...

  • Sales Rep

    3 weeks ago

    Westchester, United States Heidelberg Materials US, Inc. Full time

    AutoReqId: 19828BR Pay Class: Salaried Exempt Minimum Pay Rate: $73,460.00 Maximum Pay Rate: $101,007.50 Department: Sales Line of Business: Aggregates Position Type: Full-Time Job Posting: The Role and the Company Heidelberg Materials provides the materials to build our future. Our future is sustainable. Our future is digital. And it goes beyond...

  • Sales Rep

    1 day ago

    Westchester, United States Heidelberg Materials US, Inc. Full time

    AutoReqId: 19828BR Pay Class: Salaried Exempt Minimum Pay Rate: $73,460.00 Maximum Pay Rate: $101,007.50 Department: Sales Line of Business: Aggregates Position Type: Full-Time Job Posting: The Role and the Company Heidelberg Materials provides the materials to build our future. Our future is sustainable. Our future is digital. And it goes beyond...

  • Industrial HR Director

    3 weeks ago

    Westchester County, United States Talent Solution Partners Full time

    Job DescriptionJob DescriptionOur client is a successful and growing privately-held regional, industrial leader. We are seeking a business-focused, collaborative HR Director to lead the HR team and function. Reporting to the Chief Financial Officer, the HR Director is responsible for overseeing the Human Resources Department in all aspects of employee...

  • Industrial HR Director

    6 hours ago

    Westchester County, United States Talent Solution Partners Full time

    Job DescriptionJob DescriptionOur client is a successful and growing privately-held regional, industrial leader. We are seeking a business-focused, collaborative HR Director to lead the HR team and function. Reporting to the Chief Financial Officer, the HR Director is responsible for overseeing the Human Resources Department in all aspects of employee...

  • Commodity Manager

    6 days ago

    Westchester, United States Hiring Now! Full time

    Commodity Manager - U.S.Primary Functions:Under the direction of the Director Raw Materials Food & Industrial, the Commodity Manager is responsible for developing, organizing, and implementing a corn purchasing strategy for the Argo manufacturing plant that supports the company plan. The strategy will require input from various internal and external...

  • Commodity Manager

    24 hours ago

    Westchester, United States Hiring Now! Full time

    Commodity Manager - U.S.Primary Functions:Under the direction of the Director Raw Materials Food & Industrial, the Commodity Manager is responsible for developing, organizing, and implementing a corn purchasing strategy for the Argo manufacturing plant that supports the company plan. The strategy will require input from various internal and external...

  • Manager, Commodity Risk Management- Front Office

    1 week ago

    Westchester, United States Hiring Now! Full time

    The Manager, Commodity Risk Management, within the Front Office Hedge Desk, will be responsible: Core Responsibilities:Position Management: Ensure accuracy of head product contracts, corn, feed, meal and oil volume positions. For approximately $900 million annually in corn procurement and agribusiness sales, manage and execute the daily hedging process,...

  • Senior Account Manager, Healthful Solutions Sugar Reduction, US/CAN

    7 days ago

    Westchester, United States Ingredion Incorporated Full time

    TITLE: Sr. Account Manager, Healthful Solutions Sugar Reduction, US/CAN LOCATION: Remote in the US REPORTS TO: Director, Sales, Sugar Reduction & Beverage Category, US/CAN Ingredion is hiring a Senior Account Manager, Healthful Solutions Sugar Reduction, US/CAN, to drive growth of Sugar Reduction portfolio, understand value propositions of the company's...

  • Commodity Manager

    2 weeks ago

    Westchester, United States Ingredion Full time

    Commodity Manager - U.S. Primary Functions: Under the direction of the Director Raw Materials Food & Industrial, the Commodity Manager is responsible for developing, organizing, and implementing a corn purchasing strategy for the Argo manufacturing plant that supports the company plan. The strategy will require input from various internal and external...

  • Buyer Assistant

    1 week ago

    Westchester, United States Follett Higher Education Full time

    Westchester Merchandise Buying Full-time #LI-DG1 Responsibilities Category Management Support: Prepares weekly sales reports for distribution to GM and Operations management teams Analyzes sales using reporting tools (MMS, RetailIDEAS) as needed for assortment reviews, vendor reviews, internal/external presentations, test programs, and additional...