Senior Demand Generation

4 weeks ago

Union, United States SwitchList Full time

This is a rare opportunity to join the recently launched Switchlist.io and work alongside the co-founders to build the business from the ground up. At Switchlist we trust - and expect - our team to consistently deliver at a high level, and micromanagement is nonexistent. Our early employees need to have a passion for technology, marketing, and helping businesses deliver better customer experiences. Experience, desire, and the ability to work in a smart-growth start up company are paramount.

Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer acquisition. You'll be both a builder and facilitator in this role, focused on scalable, repeatable efforts to connect our target customer profiles and use cases, with our product.

About The Role

  • Responsible for development of all demand generation programs and paid marketing from scratch
  • Responsible for the optimization of website UX and CRO
  • Contribute to overall marketing, brand, and communications efforts
  • Manage day to day coordination of integrated campaigns, including mapping the objectives, executing, testing, and optimizing campaigns, performing quantitative and qualitative analysis, tracking and reporting
  • Responsible for creating campaign ideas and experiments that drive perpetual awareness and demand
  • Responsible for the development, management, and attribution of word-of-mouth programs (referral, influencer, affiliate)
  • Manage the budget to deliver maximum ROI and value for spend
  • Coordinate and plan for the future based on long-term marketing and customer acquisition plans
Candidate Profile
  • 5+ years in marketing with at least 3 of those in demand generation / performance marketing
  • Experience hiring and managing and evaluating freelancers
  • The candidate will also have had experience in CRM platforms, marketing automation, and extended experience working in a digital marketing environment
  • Experience in B2B and/or MarTech companies is strongly desired
  • The ability to balance dozens of projects simultaneously
  • Adaptable and flexible in a fast-paced, dynamic environment
  • Meticulous, detail-oriented, analytical, and data-driven
  • Demonstrated excellence with written communications, project management, and time management


The Switchlist team offices in Cincinnati, at Fueled Collective in Rookwood Exchange, however employees are most often working from home / remote.

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