Digital Marketing Specialist
2 weeks ago
28 Collective, an online retailer of personalized gifts, is seeking a full-time Digital Marketing Specialist.
The Digital Marketing Specialist will work closely with the Marketing Director to plan, develop and execute digital marketing campaigns. This individual will be responsible for managing social media accounts, writing product descriptions and blogs, creating and executing email campaigns, optimizing website to improve search engine rankings, creating and managing digital advertising campaigns including search and display, as well as other marketing efforts.
Responsibilities:
- Develop messaging for use across various channels, including website, social and other marketing materials
- Manage social media accounts
- Plan and execute all types of digital marketing, including SEO/SEM, email campaigns, social media and display advertising campaigns
- Assist with digital advertising campaigns, including paid search, display, video and social
- Conduct keyword research and optimize website content to improve search engine rankings
- Write blog posts, website content and product descriptions using SEO best practices
- Contentiously review and optimize online presence to improve search rankings, traffic and conversion rates
- Monitor, analyze and report on key performance metrics
- Manage online shops by adding and editing products, optimizing in-platform ads and SEO
Qualifications:
- Bachelors Degree in Marketing, Communication, Business
- 2+ years of digital marketing experience, preferred
- Strong knowledge of social media platforms
- Knowledge of SEO best practices
- Excellent verbal and written communication skills
- Experience with Google Ads and Google Analytics
- Experience with Meta advertising
- Strong attention to detail
- Ability to work independently and in a team
- Knowledge of Etsy, Amazon, Shopify and other online sales platforms is a plus
- Knowledge of Adobe Suite (specifically Photoshop and Illustrator) is a plus
Salary range based on experience.
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Freeport, United States 28 Collective Full time28 Collective, an online retailer of personalized gifts, is seeking a full-time Digital Marketing Specialist.The Digital Marketing Specialist will work closely with the Marketing Director to plan, develop and execute digital marketing campaigns. This individual will be responsible for managing social media accounts, writing product descriptions and blogs,...
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