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Senior Campaign Manager, Social

4 months ago

Farmingdale, United States Publicis Media Full time

Job Description

Job Description

The Senior Campaign Manager is responsible for developing all elements of a paid media plan strategy all the way through flawless activation in-platform. The Senior Campaign Manager must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. They will have a keen understanding of paid social and how to leverage various ad types and objectives to drive results.

 

Responsibilities

Strategy:Assist in overarching paid social media strategy development for top tier clients

Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval

Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients

Manage social campaign budgets, including media authorizations and management of billing reconciliation process in Prisma

Interact daily and maintain rapport with digital media publishers and clients

Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.

Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

Other responsibilities as assigned

Activation:Primary owner of paid social campaign trafficking, optimization, troubleshooting and reporting for account portfolio

Provide consistent optimization of paid social campaigns to exceed client expectations

Create and monitor advertising campaigns using platform UI’s across various paid social media channels including Meta, Twitter, LinkedIn, TikTok, Pinterest, and Snapchat

Recommend, implement and report optimization recommendations for performance improvements.

Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals

Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations

Ensure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billing

Brainstorm and implement new ways to improve advertising and engagement on Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients

Manage internal and external communication during all phases of an active social campaigns lifecycle

Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed