Sr. Marketing Strategist

2 weeks ago

Miami, United States Lennar Homes Full time

Overview:

Welcome Home Build your career with Lennar
As one of the nations largest builders, Lennar has built over one million new homes for families across America. Since 1954, our communities have catered to all lifestyles and family dynamics, whether you are a first-time or move-up buyer, multigenerational family, or active adult.

At Lennar, Everythings Included in our homes, and Everyones Included on our team. Our Everyones Included vision is to be as inclusive and diverse as the communities we build unleashing the power of diversity within our workforce to drive innovation & sustainable growth.

The Sr Digital Marketing Strategist is responsible for helping Lennar Divisions execute a best in-class digital marketing program. Your role is to partner with Lennars homebuilding divisions to plan and execute a Digital Marketing strategy designed to engage with high quality leads. You will be collaborating on an overall plan, recommend strategy, provide budget guidance, oversee execution, and serve as liaison between the Division and digital team. You are a close, trusted partner for the Divisions digital marketing efforts.

The Sr Digital Marketing Strategist needs to be a proactive, strategic marketer, with expert familiarity with Digital Marketing channels and tactics, who is highly organized and articulate, well-versed with Lennar operations and the homebuilding industry.

Responsibilities:
  • Strategy Development: Work closely with marketing and sales teams to craft comprehensive digital marketing programs. Utilize channels such as SEM, SEO, Paid Social, Programmatic Display, OTT, and email marketing to drive sales and enhance market presence.
  • Execution Oversight: Oversee execution of marketing campaigns, coordinating with specialist teams to refine media placement/optimization, creative content, channel strategies, and channel mixes based on performance.
  • Strategic Insights: Analyze customer interactions and market trends to identify opportunities for product and digital experience enhancements.
  • Budget Management: Develop and control the digital marketing budget, ensuring cost-effective campaign execution. Regularly conduct strategy reviews to optimize spending and performance.
  • Stakeholder Collaboration: Maintain strong, productive relationships with internal stakeholders and external partners. Facilitate strategy sessions to align divisional goals with corporate marketing strategies.
Qualifications:
  • Experience: At least 7 years in digital marketing, including in business/client facing roles. Hands on campaign execution experience is a plus. Preference for agency background.
  • Skills: In-depth knowledge of digital marketing channels such as SEM, SEO, Paid Social media, OTT, and programmatic display. Deep understanding of optimization and measurement of direct-response advertising. Overall proficiency in marketing analytics and campaign analysis and management.
  • Leadership: Strong leadership skills, capable of strategic thinking and problem-solving within a fast changing market and dynamic environment.
  • Communication: Exceptional communication abilities, adept at delivering presentations to senior management and collaborating effectively with diverse teams.
  • Adaptability: Highly organized, able to thrive in a fast-paced, agile work environment.

Physical Requirements:

This is primarily a sedentary office position which requires the Sr. Digital Marketing Strategist to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time with or without notice.

Lennar Core Values:
Our commitment to Quality, Value, and Integrity is the underlying foundation upon which Lennar was built, and these three fundamental principles still guide us in caring
for our customers, associates, shareholders, and community.

Life at Lennar
Lennar recognizes our associates are the heart of the companys success. Learn new skills, build your path, and become an integral part of the Lennar Family.

When You Join:
Health Insurance - Medical, Dental & Vision
Vacation 3 weeks of vacation per year to start
Holidays, Sick Leave, & Personal Days
401(k) Savings Plan with company match
Paid Maternity & Bonding Leave
New Hire Referral Bonus Program
Product Purchase Discount for Associates
Associate Assistance Plan
Everyones Included Day - In the spirit of inclusion, diversity, and caring for our community, Lennar encourages our Associates to take a day to connect, reflect and inspire those around us, in a way that is uniquely important to you.
And More

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

#LI-KB2

The *median base compensation for this position is subject to adjustment based on business-related factors including employee qualifications, geographic location, and operational considerations.

Note: *The median amount may be greater or less than the average salary.
This position may be eligible for performance-based bonuses as determined in the Companys sole discretion.
This position will be eligible for the described benefits listed in the above section.
This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

#LI-KB2

Type:
Regular Full-Time

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