Market Research Analyst

2 weeks ago


New York, United States Comrise Full time

** This opportunity can be considered for remote in the NJ/NYC area in commutable distance to Parsippany HQ**

The Insights Analyst, provides support to the company Insights Team in the execution of Market Research initiatives, the results of which will drive Brand, Product, Advertising, Marketing and Customer Program strategy for company's growing Commercial business.

The Insights Analyst is responsible for assisting the various functions across company with marketing research, consumer and customer insights projects to drive the strategy for new product development, branding efforts, contractor programs and other key aspects of marketing. This role is focused on conducting marketing research and analysis by leveraging company tools or through managing vendor relationships.

The ideal candidate will have an analytical mindset while being intellectually curious as they help develop and deliver the information that will drive and support Marketing Strategy. This person is a listener and asks questions while working with their customers to clearly identify needs upon which to base and develop market research plans. Marketing research experience is preferred.

Responsibilities

Market Research

  • Supports the delivery of end to end research, from requirements gathering to study launch and results delivery
  • Partners with senior Insights resources and outside vendors to conduct relevant market research projects
  • Programs questionnaires and conducts analysis within Qualtrics
  • Conducts and analyzes qualitative focus groups and interviews as needed
  • Presents research findings to business owners, as well as senior management, to give insight on our business
  • Supports research needs on request for Commercial focused areas including but not limited to Products, Programs, Services and Events for Contractors, Architects, Specifiers, Building Envelope Consultants, Property Managers and Distributors
  • Partners with the channel marketing team, marketing services and legal to launch surveys to our customer database
  • Supports User Experience testing/research
  • Collaborates with Insights Team to bring projects to completion


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