Senior Market Research Analyst

2 weeks ago

Lancaster New York, United States FARM Full time

We are seeking a motivated and detail-oriented Senior Market Research Analyst to join our team and help us gather crucial market insights.

If you have a passion for data analysis, a knack for identifying trends, and the ability to turn insights into actionable strategies, we want to hear from you


As a Senior Market Research Analyst at FARM, you will play a key role in supporting our market research efforts.

You will be responsible for collecting, analyzing, and interpreting data related to our industry, competitors, and target audience. Your findings will inform critical business decisions and help us stay ahead in a competitive market.

Requirements

RESPONSIBILITIES:

Market Analysis:
Conduct comprehensive research on market trends, customer preferences, and industry developments to identify opportunities and threats.

Competitive Intelligence:
Monitor and analyze competitor activities, including product/service offerings, pricing strategies, and marketing campaigns.

Data Collection:
Gather data through surveys, interviews, online research, and other data sources to create a comprehensive database for analysis.

Data Analysis:
Utilize statistical analysis tools and software to interpret data, identify patterns, and draw actionable conclusions.

Report Generation:
Prepare detailed reports and presentations summarizing research findings, complete with data visualizations and recommendations.

Collaboration:
Work closely with cross-functional teams, including Marketing, Sales, and Product Development, to provide data-driven insights and support decision-making.

Stay Informed:

Continuously stay updated on industry trends, emerging technologies, and best practices in market research to ensure the company's competitive edge.


PREFERRED EDUCATION/REQUIREMENTS:
Bachelor's degree in Marketing, Business, Economics, or a related field.

Proven experience in market research or a related role.

Proficiency in data analysis tools such as SPSS, Excel, or similar software.

Strong analytical and problem-solving skills.

Excellent written and verbal communication skills.

Detail-oriented with a keen eye for accuracy.

Ability to work independently and as part of a team.

Knowledge of market research methodologies and techniques.

Familiarity with survey design and data collection.

Strong organizational skills and the ability to manage multiple projects simultaneously.

EEO:


FARM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.

Reports to

Vice President, Market & Business Intelligence

WORKING ENVIRONMENT:


While performing the duties of this job, the employee is regularly required to interact with co-workers, vendors, and clients, communicating in person or via telephone or computer.

The employee is required to sit for long periods of time, use a computer monitor, keyboard, and mouse.

Reasonable accommodation may be made to enable individuals with disabilities to perform essential.

Benefits


Since 1986, FARM has been helping local and national clients grow their business through traditional and progressive marketing and advertising.

Our clients include retail grocers, financial institutions, insurance companies, automotive SAAS companies, and energy providers among others.

FARM offers a competitive salary, benefits, a hybrid work environment, and other perks—all within a company culture that's inclusive and energetic.

Visit to experience our fresh perspective.

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