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Manager, Experiential Events

4 months ago

Jersey City, United States Verisk Analytics Full time

Job Description

Salary Range: 95-120K Base + Bonus

This position will have an in-office requirement of 2x a week minimum, hybrid, in our Jersey City Location.

About the Role

The Manager, Experiential Events exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk.

The Manager, Experiential Events supports the connectivity and collaboration across a team of event coordinators, product marketers and strategy team members to bring the Verisk experience to life and reports to the Sr. Director, Experiential Marketing.

The individual should have considerable proficiency in event planning, event execution, data-driven event analytics and executive communications. They should be skilled in leading experiential event strategies across multiple business units and time zones; have demonstrated success managing event strategy & execution for large, global organizations; and, be viewed as a trusted partner and advisor to senior leaders.

The right candidate will have demonstrated teamwork and consensus building in his/her work accomplishments and the ability to adapt to an ever-evolving modern marketing landscape. The position is based in Jersey City, NJ.

Overall Responsibilities:

Manages the company’s enterprise-wide in-person, virtual and experiential programsPartner with product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person experiences

Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate

Prioritize strategic investments in building experiences that align with Verisk marketing strategies

A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team

Maintain a deep understanding of Verisk’s industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions

Leverage data to drive decision-making and ROI

Ability to deliver and drive process improvements that improve event efficiency and quality

External and Internal Experiences (Verisk-owned and Industry Events/Tradeshows)Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives

Execute on professional-level delivery and knowledge of best practices related to global event strategy, design, and execution, including large-scale in-person events and virtual events (including webinars, conferences, tradeshows, exhibit booths, sponsorships, demos, and speaking engagements)

Plan (with strong project management skills), deliver, and analyze experiential marketing efforts

Articulate the role and goal of digital and in-person experiences

Guide approach to internal events that expand to encompass experiences that build Verisk’s culture

Lead team members on end-to-end experience execution and evaluation