Category Insights Manager

2 weeks ago

Bentonville, United States Wells Enterprises Full time

The Category Insights Manager leads development of detailed category and consumer insights, strategies, and analytics for Walmart and Sams Club across both Premium Brands and Private Label. Develops insights-based recommendations designed to maximize category growth, supporting Walmart and Sams Club customer teams in achieving annual and strategic goals. Serves as a key strategic partner to the cross-functional team, proactively seeking out new information and using broad-base of consumer and market knowledge to create holistic strategies and recommendations that benefit the company, customer, and consumer.Responsibilities Include:Leads the identification, development, and socialization of actionable category, consumer, and marketplace insights using multiple data sources including sales data, customer-specific data, macro and industry trend data and general market research to understand consumer behavior, brand performance, and customer opportunities.Understands the company's position in the market and its strengths and weaknesses compared to competitors, using information to make informed decisions about product mix and white space opportunity. Conducts market analysis to understand the competitive landscape, analyzing industry reports to gain a better understanding of market trends, key players, and other factors affecting the industry. Monitors competitor activity, including products, pricing, promotions, and distribution, as well as social media and online reviews, to understand strategies, consumer perception, and identify potential threats, tracking company performance metrics relative to peers and making recommendations to improve performance where appropriate.Proactively owns, develops, communicates, and maintains action registry for project management tools, timelines, objectives, role responsibilities, and deliverables, aligning internal resources and socializing needs with cross-functional teams to ensure deliverables are met in advance of deadlines. Delegates tasks and responsibilities successfully when needed, driving cross-functional resources for on-time project delivery. Begins commercialization process and owns for customer sales team when necessary. Manages competing priorities and deadlines effectively, allocating resources and monitoring performance against KPIs.Develops and delivers compelling narrative outlining problem and solution, incorporating emotion to create engagement. Employs advanced active listening skills and provides feedback in an effective manner among all levels of internal and customer organization. Comfortable asking extensive questions and digging into the root cause and drivers to uncover solutions and joint value creation opportunities. Persuasive presentation and storytelling skills, capable of translating large data sets into engaging visual aids to reinforce desired message and connect the dots between Wells and customer objectivesEffectively executes the Wells category process including establishing objectives and developing strong selling stories, anticipating objections, understanding the market and competitive data, and building Nielsen, Retail Link/Luminate, marketplace research and other data into presentations. Leads category review process including developing and customizing innovation sell-in materials, influencing existing product assortment decisions based on mix analysis, shelf placement, store count and space strategies. Owns presentation content and material development, collaborating with cross-functional stakeholders such as sales, marketing, and revenue management to develop a cohesive narrative that aligns with the overall business strategy.Provides insights and direction to internal cross-functional teams and to customers to influence and reinforce position as the thought leader for assigned categories. Understands and incorporates pricing and promotional analysis, competitive analysis, and marketing data in product mix recommendations.Assists in the development and management of strategic partnerships with Walmart and Sams Club, including the preparation of regular customer-facing communication and material preparation, strategy development, reporting, and timely issue resolution and communication. Identifies potential growth opportunities for the customer and company based on joint goals and current competitive, consumer, and marketplace dynamics. Develops a strategic plan to achieve goals, which includes a detailed timeline, specific actions, and metrics to measure progress. Monitors progress toward strategic plan KPIs and adjust the plan as necessary to ensure success.Qualifications:Bachelors degree in business, marketing research, or related field required, or at least 4 years full-time professional work experience in related field4+ years of experience working directly with Walmart on category management/ development, insights, sales, or related role. Experience with Luminate (preferred), Dunhummby 84:51 and/or Retail Link is required, as well as experience with Nielsen/IRI. Other tool experience: Tableau, Excel, PowerPoint.Strong knowledge of Walmart Category Management Principles and Terminology; experience using Space Management Software; Expert using syndicated data (Nielsen, IRI, and Dunhummby and/or Luminate) to assist in business analytics;Effective communication skills; Skilled at business analytics to identify customer opportunities and can create compelling stories to support plan execution; Skilled at utilizing broad range of data and information in building plans; Effective in project management. Have the intellectual curiosity to seek out new insights, and the persistence and sense of urgency to deliver results for the business.Effectively manages multiple projects and relationships with short deadlines; Ability to partner with Sales counterparts to prioritize initiatives and deliver needs of the business; Must be able to think strategically and work independently with direction from supervisor and sales partnersWells Enterprises is an EEO/AA employer M/F/Vet/Dis#J-18808-Ljbffr

by Jobble

  • Category Manager

    2 weeks ago

    Bentonville, United States Advantage Sales and Marketing, LLC Full time

    Minimum: USD $80,000.00/Yr. Maximum: USD $90,000.00/Yr. Category Manager At our Company, we grow People, Brands, and Businesses! We are seeking a dedicated Category Manager whose role requires the ability to understand our retailer's processes, understand what data is available, understand our client's objectives and marry the three together with compelling,...

  • Consumer Insights Manager, Walmart Team

    2 days ago

    Bentonville, United States INCPG Full time

    Seeking a smaller team environment where your strategies & decisions matter?   Interested in an organization that doesn't have the red tape & bulk of a large company customer team?  Great opportunity with a very straight forward well run organization, established in their category, and growing through acquisition. Manager, Consumer Insights - Walmart...

  • Consumer Insights Manager, Walmart Team

    1 day ago

    Bentonville, United States INCPG Full time

    Seeking a smaller team environment where your strategies & decisions matter?   Interested in an organization that doesn't have the red tape & bulk of a large company customer team?  Great opportunity with a very straight forward well run organization, established in their category, and growing through acquisition. Manager, Consumer Insights - Walmart...

  • Category Management Analyst

    3 days ago

    Bentonville, United States dunnhumby Full time

    Most companies try to meet expectations, dunnhumby exists to defy them. Using big data, deep expertise and AI-driven platforms to decode the 21st century human experience – then redefine it in meaningful and surprising ways that put customers first. Across digital, mobile and retail. For brands like Tesco, Coca-Cola, Procter & Gamble and PepsiCo.Dunnhumby...

  • Category Management Analyst

    3 days ago

    Bentonville, United States dunnhumby Full time

    Most companies try to meet expectations, dunnhumby exists to defy them. Using big data, deep expertise and AI-driven platforms to decode the 21st century human experience – then redefine it in meaningful and surprising ways that put customers first. Across digital, mobile and retail. For brands like Tesco, Coca-Cola, Procter & Gamble and PepsiCo.Dunnhumby...

  • Category Development Manager

    2 weeks ago

    Bentonville, United States Chobani Full time

    Summary Our Sales Force is the face of Chobani. We make sure every cup we sell meets a happy customer. We’re a dedicated team, and it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference. Chobani’s Category Development Managers work with category, consumer...

  • Consumer Insights Senior Manager

    2 weeks ago

    Bentonville, United States Burtch Works Full time

    Are you a client-side researcher with CPG and innovation expertise? Are you open to relocation and ready for new adventures in the Bentonville, AR, area? We may have the perfect role for you!Our client, a blue-chip CPG manufacturer in the Food & Beverage category, is looking for a strong Consumer Insights Senior Manager to join their dynamic team in...

  • Consumer Insights Senior Manager

    2 weeks ago

    Bentonville, United States Burtch Works Full time

    Are you a client-side researcher with CPG and innovation expertise? Are you open to relocation and ready for new adventures in the Bentonville, AR, area? We may have the perfect role for you!Our client, a blue-chip CPG manufacturer in the Food & Beverage category, is looking for a strong Consumer Insights Senior Manager to join their dynamic team in...

  • Consumer Insights Senior Manager

    3 weeks ago

    Bentonville, United States Burtch Works Full time

    Are you a client-side researcher with CPG and innovation expertise? Are you open to relocation and ready for new adventures in the Bentonville, AR, area? We may have the perfect role for you!Our client, a blue-chip CPG manufacturer in the Food & Beverage category, is looking for a strong Consumer Insights Senior Manager to join their dynamic team in...

  • Consumer Insights Senior Manager

    1 week ago

    Bentonville, United States Burtch Works Full time

    Are you a client-side researcher with CPG and innovation expertise? Are you open to relocation and ready for new adventures in the Bentonville, AR, area? We may have the perfect role for you! Our client, a blue-chip CPG manufacturer in the Food & Beverage category, is looking for a strong Consumer Insights Senior Manager to join their dynamic team in...

  • Sr. Category Manager

    4 days ago

    Bentonville, United States Post Holdings Full time

    The Senior Customer Category Manager plays a key role in building a strong partnership with retailers by providing strategic, consultative category guidance and executional tactics that deliver market leading growth for both retailers and Post Consum Manager, Retail, Business Partner, Manufacturing

  • Insight Analyst

    2 weeks ago

    Bentonville, United States Retail Insight Full time

    The Insight Analyst provides advanced analysis of data from a variety of raw data sources, to deliver actionable and valuable insights for our clients. The role has a deep understanding of the challenges we address for our customers, their data and business processes, and our products, and uses this understanding to support delivery, derive systemic insight...

  • Insight Analyst

    2 weeks ago

    Bentonville, United States CareerBuilder Full time

    The Insight Analyst provides advanced analysis of data from a variety of raw data sources, to deliver actionable and valuable insights for our clients. The role has a deep understanding of the challenges we address for our customers, their data and business processes, and our products, and uses this understanding to support delivery, derive systemic insight...

  • Shopper Insights Client Analyst

    2 weeks ago

    Bentonville, United States dunnhumby Full time

    Most companies try to meet expectations, dunnhumby exists to defy them. Using big data, deep expertise and AI-driven platforms to decode the 21st century human experience – then redefine it in meaningful and surprising ways that put customers first. Across digital, mobile and retail. For brands like Tesco, Coca-Cola, Procter & Gamble and PepsiCo.Dunnhumby...

  • Shopper Insights Client Analyst

    2 weeks ago

    Bentonville, United States dunnhumby Full time

    Most companies try to meet expectations, dunnhumby exists to defy them. Using big data, deep expertise and AI-driven platforms to decode the 21st century human experience – then redefine it in meaningful and surprising ways that put customers first. Across digital, mobile and retail. For brands like Tesco, Coca-Cola, Procter & Gamble and PepsiCo.Dunnhumby...

  • Shopper Insights Client Analyst

    3 weeks ago

    Bentonville, United States dunnhumby Full time

    Most companies try to meet expectations, dunnhumby exists to defy them. Using big data, deep expertise and AI-driven platforms to decode the 21st century human experience – then redefine it in meaningful and surprising ways that put customers first. Across digital, mobile and retail. For brands like Tesco, Coca-Cola, Procter & Gamble and PepsiCo.Dunnhumby...

  • Shopper Insights Client Lead

    2 weeks ago

    Bentonville, United States Dunnhumby Full time

    dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of...

  • Shopper Insights Client Lead

    2 weeks ago

    Bentonville, United States dunnhumby Full time

    dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of...

  • Senior Manager, Business Analysis and Insights

    3 weeks ago

    Bentonville, United States Walmart Full time

    Position Summary... What you'll do... The Senior Manager, Business Analysis & Insights will be responsible for delivering advanced analytics solutions that drive business insights, identify opportunities, and enhance overall decision-making capabilities. You will interact heavily with business stakeholders and present back to the business...

  • National Account Manager

    1 week ago

    Bentonville, Arkansas, United States Sunday Full time

    Title: National Account ManagerClassification: ExemptBenchmark: Retail, Individual Contributor 4Department: RetailReports to: GM, RetailDirect Reports: N/AType: FTLocation: Bentonville, ARObjective:The National Account Manager role will make an impact on our growing Retail business unit, with a focus on managing and growing the Walmart ecosystem business....