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Analyst Paid Search

1 month ago

Chicago, United States Publicis Collective Full time

Job Description

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.

Role Objectives:

Gather research necessary to build a new campaign

Assist the manager in gathering necessary data for plan development

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

Primary party responsible for trafficking approved plan

Monitor and maintain campaign budgets, pacing and bid adjustments

Active monitoring and management of performance and competitive landscape

Monitor and optimize paid search performance to meet business objectives

Develop and implement optimization recommendations and/or testing plans

Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns

Pull and analyze data to inform campaign reporting and help build insights

Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies

Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends

Work closely with manager to establish priorities and manage workload

Timely delivery of all work

Stay informed on search industry trends and new tools and ad formats

Successful completion of training programs and requisite certifications

Foster strong relationships with internal teams and client groups

Qualifications:

Bachelor’s degree or higher in marketing, advertising, business, or equivalent

1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms

Strong analytical thinking and mathematical skills and an ability to manage data

Understanding of Search PPC and digital display advertising

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Strong organizational and communication skills

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information:

#LI-Hybrid

REQ # 24-8847

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