Director of Marketing
3 weeks ago
At Clearyst°, we are passionate about making a positive impact on the environment and society. Our employees are driven by our mission to accelerate sustainability initiatives and drive transformative change for businesses.
What You'll Do
- Develop and execute comprehensive marketing strategies to increase brand awareness and drive lead generation
- Collaborate with cross-functional teams to develop and execute campaigns, product launches, and marketing initiatives
- Manage the company website, ensuring it effectively communicates the value proposition and drives conversions
- Serve as the business owner of revenue operations and marketing automation tools
- Conduct market research to identify customer needs, market trends, and the competitive landscape
- Lead and execute a multi-channel content strategy, production process, and editorial calendar for the entire enterprise
- Produce marketing collateral, including product case studies, sales presentations, and press releases
- Manage, measure, and analyze the success, trends, and insights of all digital marketing channels, including social, email, SEO, and sponsorships
- Stay up-to-date with industry trends and best practices to ensure Clearyst's marketing strategies remain innovative and effective
- A thought leader in the SaaS or technology industry
- Passionate about sustainability and the environment
- A guru in digital marketing strategies, paid media and tools such as Google Ads, LinkedIn marketing campaigns, HubSpot, etc
- Passionate about market research and data analysis
- Respected by your peers, directs, and managers as a strategic partner
- Innovative, creative, organized and thorough
- Able to juggle multiple competing priorities with focus and composure
- General experience working for a SaaS startup
- Knowledge of sustainability and ESG practices
- Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role
- Experience managing multiple product lines, portfolio or operating companies a plus
- Proven track record of developing and executing successful marketing strategies
- Experience in digital marketing, including SEO, SEM, email marketing, and social media
- Strong analytical skills and ability to use data to drive decision-making
- Excellent written and verbal communication skills
- Health, dental, vision,
- Disability and life insurance
- Paid Holidays
- Unlimited PTO
- Paid Parental Leave
- Paid Family Medical Leave
- Paid Bereavement Leave
- Equity
- Work 100% From Home
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