Marketing Operations Specialist, Consultant

7 days ago

California, United States Blue Shield Of California Full time

Marketing Operations Specialist, Consultant Email Development Blue Shield of California is seeking a Marketing Operations Specialist, Consultant Email Development to join our Digital and Measurement team. The Email Development Specialist, Consultant will report to the Manager, Email Development and will be responsible for implementing marketing email journeys covering a wide range of marketing programs. Responsibilities Serve as a subject matter expert in email marketing and consult with a wide range of technical and non?technical stakeholders to elevate marketing strategies and implementation plans. Contribute to the development and implementation of marketing email campaigns from start to finish. Apply HTML, CSS, AMPscript, and SQL to build, code, test, and deploy personalized messaging at scale, including complex multi?touch journeys. Expert?level understanding of data structures in Salesforce Marketing Cloud and how to apply data from disparate sources to power campaigns. Ensure the timely, accurate deployment of email and SMS marketing campaigns. Create and implement A/B testing to improve performance across audience segments. Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals. Qualifications Bachelors degree in marketing, business, or a related field (masters degree is desirable). At least 7 years of relevant experience in marketing operations and email development. Expertise with marketing automation platforms such as Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; MCE certification is a plus. Experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud; experience with Data Cloud is a plus. Advanced, complex scripts and queries (AMPscript and SQL) for a spectrum of use cases. Strong analytical and quantitative skills; proficiency with Excel. Experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront is strongly preferred. About Blue Shield of California As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a non?profit corporate entity that is the parent to a family of organizations including Blue Shield of California. Blue Shield of Californias mission is to create a healthcare system worthy of our family and friends and sustainably affordable. Equal Employment Opportunity: Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status. #J-18808-Ljbffr

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