Marketing Coordinator

2 weeks ago


Kinston, United States Field Controls Full time
Specific responsibilities include:

  • Work with the marketing department to get an understanding of the short-term and long-term goals and then develop content strategies accordingly
  • Create content which will catch maximum customer interest, including but not limited to: videography, photography, infographics, and copy
  • Share and schedule content across websites, social media platforms, printed media, and through public communications
  • Measure and monitor analytics and take actions accordingly to improve metrics
  • Brainstorm and suggest new ways to improve the traffic by tapping into new platforms and channels
  • Ensure that the content is compliant with the copyright and data protection laws
  • Maintain consistency in content and ensure alignment with brand presence
  • Identify customers' needs in relation to the company and write content to cater to those needs
  • Analyze key SEO terms and incorporating them into the content to achieve maximum viewership
  • Other duties as assigned

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