Senior Marketing Manager

2 weeks ago

Erlanger, United States Archer Daniels Midland Company Full time
Job Description

Senior Marketing Manager - NA Dairy & Specialized (Sports) Nutrition - Erlanger, KY
This is a full-time, exempt position.

Job Purpose:

The Senior Category Marketing Manager NA Dairy & Specialized (Sports) Nutrition works to leverage market and consumer-informed opportunities to drive future-forward growth strategies and integrated customer solutions for profitable business growth in the NA Dairy & Specialized (Sports) Nutrition market segments and is responsible for driving and creating demand, fueling the customer project pipeline, and accelerating sales by building and ensuring the execution of effective category and customer marketing strategies and plans.

This category marketing leader is accountable for developing marketing strategies in collaboration with Sales and internal Product and Technical teams aiming to fuel and support ADM's growth via customer engagement programs and innovation.

Main responsibilities are:
  • Track, analyze and synthesize relevant and meaningful market, category, consumer and innovation insights and link them to ADM advantaged ingredient solutions and enabling technologies to drive short- and long-term results, in partnership with commercial, technical and extended marketing teams.
  • Act as the voice of the market, the customers and their consumers for the category of NA Dairy & Specialized Nutrition and develop a deep and complete understanding of external dynamics and trends impacting market opportunities, value proposition and integrated solutions.
  • Act as a thought leader and market segment expert by developing deep knowledge of product technical features and benefits, as well as portfolio opportunities and the ability to recommend new strategies to grow revenues overtime.
  • Partner and work in collaboration with global and regional business team members, as well as product teams, to drive strategy and growth.
  • Create meaningful and differentiated value propositions to drive stakeholder engagement and value.
  • Develop and accelerate customer demand creation initiatives in support of ADMs portfolio and solutions for NA Dairy & Specialized Nutrition and their value propositions in the B2B marketplace.
  • Support insight-driven innovation and portfolio growth strategies, crafting and implementing "go-to-market" strategies and action plans.
  • Promote and build insightful value creation for the company and for our customers by driving and supporting portfolio strategies - from insights to innovation and commercialization
  • Institute strong collaborative relationships with Global Marketing, Consumer Insights, CD&D Technical Teams, Sales and Product Marketing to identify and respond to customer needs, to effectively conceptualize and execute new product development (NPD) initiatives, support trade shows and conferences, as well as other customer engagement opportunities, and market-facing Trade PR and marketing campaign efforts
  • Partner with Commercial teams in the development of key customer demand creation and growth strategies, as well as developing targeted presentations and sales enablement tools
  • Represent and elevate ADM's vision and mission to unlock nature and enrich lives with industry advancing innovations, a complete portfolio of ingredients that gives customers an edge in solving the nutritional challenges of today and tomorrow.
Qualifications, skills and experience:
  • 5+ years of experience in the food & beverage industry in B2B solutions business.
  • Knowledge of Dairy & Sports Nutrition is a plus.
  • Proven success in B2B marketing, working in matrixed environments, with a strong track record of developing innovation, programs and promotions to drive growth in the food, beverage and ingredient industry. The ideal candidate may have B2C experience as well
  • Strong oral, written, verbal and formal presentation skills are required.
  • Demonstrated success in leading marketing and innovation programs cross-functionally with a high affinity for managing multidisciplinary approaches
  • Experience articulating insights into customer innovation opportunities within the food, beverage and ingredients industry.
  • Entrepreneurial mindset and strong ability to build an environment of exchange and collaboration.
  • Aptitude and experience tracking, analyzing and synthesizing relevant consumer, market, category and technical insights to drive strategies and incremental growth for ADM.
  • Demonstrated hands-on analytical and strategic problem solving skills with a focus on tactical, practical execution and on driving results collaboratively.
  • Handles changing priorities, a fast-paced environment and tight deadlines with ease and maturity.
  • Demonstrate ability to interact, partner with and influence stakeholders at all levels, providing well-grounded direction, recommendations and delivering on marketing executional excellence.
  • Professional demeanor with exceptional communication and interpersonal skills.
  • Strong influencing skills with a highly collaborative mindset to drive shared results.
Educational Requirements:
  • University Degree in Marketing, Business Administration or related food/nutrition science with a strong affinity to B2B/B2C marketing
  • MBA preferred
Core Competencies:
Every position in ADM requires commitment to integrity, safety, diversity, quality and the following:
  • Excellent communication and presentation skills
  • Solid business acumen and multi-disciplinary, cross-functional collaboration
  • Strong project management and organization skills, prioritization and ability to lead and multitask
  • Comfortable working in matrixed and entrepreneurial environments
  • Ability to travel 15-20%
Excited about this role but don't meet every requirement listed? Studies show that often applicants will self-select out if they don't check every box. We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.

ADM requires the successful completion of a background check.

REF:84096BR

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments - environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

We are committed to ensuring all qualified applicants receive consideration for employment regardless of race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

We welcome everyone to apply, especially those individuals who are underrepresented in our industry, as we strive to ensure our workforce represents the world that we help to feed: people of color, women, gender non-conforming, LGBTQIA+, veterans and persons with disabilities. For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and InclusionADM.

Benefits and Perks

Enriching the quality of life for the world begins by taking care of our colleagues. In addition to competitive pay, we support your diverse needs with a comprehensive total rewards package to enhance your well-being, including:
  • Physical wellness - medical/Rx, dental, vision and on-site wellness center access or gym reimbursement (as applicable).
  • Financial wellness - flexible spending accounts, health savings account, 401(k) with matching contributions and cash balance plan, discounted employee stock purchasing program, life insurance, disability, workers' compensation, legal assistance, identity theft protection.
  • Mental and social wellness - Employee Assistance Program (EAP), Employee Resource Groups (ERGs) and Colleague Giving Programs (ADM Cares).
Additional benefits include:
  • Paid time off including paid holidays.
  • Adoption assistance and paid maternity and parental leave.
  • Tuition assistance.
  • Company-sponsored training and development resources, such as LinkedIn Learning, language training and mentoring programs.
*Benefits may vary for bargained locations, confirm benefit eligibility with your recruiter.

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