Sr. Marketing Specialist

3 weeks ago


Minneapolis, United States Plymouth Industries Inc Full time

Job Type Full-timeDescriptionGeneral SummaryThe primary role of the Senior Marketing Specialist is responsible for executing marketing campaigns and monitoring marketing programs across a variety of channels.Essential Functions Project Coordination Assisting with internal communications and external communications related to launch and development of marketing activities.Create initial project schedules and track progress on completion.Work with Director of Marketing on dispersion and tracking of leads. Content Creation Collaborate with other departments in the design of literature layouts for new product launches.Create creative copywriting and editing.Develop vision for ads placed in publications, website, and social media.Work with the directors on relevant market collateral. Tradeshow Coordination Manage the local budget and items for promotional giveaways.Work with Director of Marketing on presence at tradeshows/events, including booth design and messaging.Manage registration associated with events. Channel Content Management Manage marketing template library.Monitor and update content needed for online presence with our distribution network.Ensure relevant part numbers, descriptions and marketing content are provided and utilized for channel partners.Maintain Modus Platform. Other Duties Researches and prepares reports as required.Approximately 10% travel is required. RequirementsEducation and/or ExperienceBachelor's degree from four-year college or university and 3-4 years of related experience.Computer SkillsAdobe, Excel, Outlook, Smartsheet (preferred), Modus (preferred)Communication SkillsMust possess strong communication skills and be able to manage multiple priorities.



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