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Senior Digital Marketing Executive

3 months ago

China Village, United States Winsight LLC Full time

We organise over500 large-scale branded and transaction-oriented eventsin 14 specialist markets . These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description

Design and implement digital marketing initiatives to achieve business objectives Drive website traffic, brand awareness, customer engagement and increase the leads number through existing digital marketing channels and online platforms Produce high standards of marketing materials (including copies and visuals) for online channels including website, social media and external online media Monitor performance and results of digital marketing campaigns, review and adjust strategies if needed Explore and evaluate new digital marketing channels suitable for our services and market segments, and proactively bring in new ideas and update market trend Gather market intelligence and researches to gain customer insight Assist onsite marketing campaigns at exhibitions and support other offline marketing activities Qualifications

At least 4-5 years of work experience in related field with a minimum of 3 years in digital marketing Degree holder or above in Marketing / Advertising / Business or related discipline Practical hands-on project management experience in campaign management and marketing automation within B2B environment Hands-on experience with Google Analytics and Facebook Ad Manager is a must Experience with leading marketing tool such as Eloqua and HTML is an advantage Experience with Mainland China digital marketing tools is an advantage Experience in marketing agency and exhibition industry, is an advantage A self-motivated and innovative person who stays abreast of digital marketing trend and best industry practice Excellent command in written and verbal English and Chinese (Cantonese and Mandarin). Candidate with more experience will be considered as Assistant Marketing Manager OTHER PREFERRED ATTRIBUTES: Cooperative, flexible and initiative Capable to work under pressure in tight deadlines Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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