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![SILVERADO CASINO](https://media.trabajo.org/img/noimg.jpg)
Marketing Specialist Day/Swing Full-time
3 months ago
Silverado Casino.Our energetic regional marketing team is looking for a new team member, who could take over our online and Casino floor marketing efforts and help us take them to the next level.We are not looking for a person who simply can maintain our fun pages and websites. Instead, the ideal candidate should:- have minimum 2 years of professional experience in digital advertising- have a deep understanding of social media platforms and strong budget management abilities- be able produce copy that accurately reflects our brand's unique personality- understand tools and technologies like SEO, MAIDs, AdWords, Web CMS, lookalike audiences, online retargeting, etc.- know gimmicks and unconventional methods of social media advertisingDuties:- Defines social media campaigns as they align to the overall digital marketing strategy.- Schedules, publishes and shares content on all social media channels.- Establishes company's online reputation by building brand and service awareness.- Creates original content and align to content calendar.- Defines and set target audiences for social and web ad campaigns.- Manages the online advertising budget for campaigns.- Oversees A/B testing parameters and scheduling of the ads.- Actively monitors social mentions and engages in conversations across social channels and web properties.- Manages social listening tools.- Stays up to date on the latest in industry news.- Collaborates with in-house Graphic Designers and Marketing Mangers to ensure cohesive brand representation and to develop advertising assets for target customers.- Regularly builds brand visibility across social channels.- Proactively builds relationship between the audience and the brand.- Ensures that company's multiple websites are in compliance and up to the latest SEO standardsRequirements- Must be 21 or older.- 2+ years of professional experience in digital advertising.- Gaming industry experience is preferred but not required.- High School or equivalent required.- Ability to obtain Nevada Gaming Registration is preferred but not required.- Good knowledge of MS Office (Excel proficiency is a plus).- Excellent Communication skills; i.e. reading, writing and general communication in English.