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    1 week ago

    Yarmouth, United States Tyler Technologies Full time

    Marketing Specialist Apply Online Tyler Technologies is looking for a Marketing Specialist to join the Civic Services marketing team! Are you passionate about creating great content, executing effective lead generation campaigns, and working collaboratively with a fabulous and diverse team? Then we look forward to speaking with you! The Marketing Specialist...

  • Marketing Specialist

    1 month ago

    Yarmouth, Massachusetts, United States Tyler Technologies Full time

    Marketing SpecialistApply OnlineTyler Technologies is looking for a Marketing Specialist to join the Civic Services marketing team Are you passionate about creating great content, executing effective lead generation campaigns, and working collaboratively with a fabulous and diverse team? Then we look forward to speaking with youThe Marketing Specialist...

  • Marketing Manager

    2 weeks ago

    South Yarmouth, United States MURPHY SERVICES LLC Full time $67,000

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  • Marketing Manager

    3 weeks ago

    South Yarmouth, United States MURPHY SERVICES LLC Full time

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  • Content Marketing Specialist, Editorial

    2 months ago

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    4 weeks ago

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    Yarmouth, United States 7-Eleven Full time

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    2 weeks ago

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    6 days ago

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    4 hours ago

    Yarmouth, Massachusetts, United States Domino's Franchise Full time

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  • Quality Analyst 2

    4 weeks ago

    Yarmouth, Massachusetts, United States Garmin International Full time

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  • Quality Analyst 2

    4 weeks ago

    Yarmouth, United States Garmin International Full time

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    2 months ago

    Yarmouth, United States Hannaford Supermarkets Full time

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  • PT Produce Sales Associate

    22 hours ago

    Yarmouth, United States Hannaford Supermarkets Full time

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  • PT Center Store Associate

    23 hours ago

    Yarmouth, United States Hannaford Supermarkets Full time

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Product Marketing Manager

2 months ago

Yarmouth, United States Dice Full time

Does launching new software products, defining Go To Market strategies, and defining new revenue growth opportunities for our business excite you? Do you thrive as a subject matter expert, and see yourself as a trusted advisor to leadership on products, the markets we serve, and the competitors we face? Tyler Technologies helps government and schools by creating safer, smarter communities through our industry-leading technology. Team up with us to make an impact on communities across the country by helping governments adopt and improve their services using new software and technologies. As a Product Marketing Manager (PMM) you will support the ERP (Enterprise Resource Planning) vertical by leading & defining our go-to-market strategies including market assessments and product launch plans, competitive positioning, pricing, packaging, and value propositions for the product(s) in the subvertical market(s) they serve. These strategies align product, sales, and marketing, and ensure new solutions meet defined objectives. The PMM will analyze and share insights of the market, buyer, competitor, and technology trends while coordinating software product launches and assisting with analysis and definition of go-to-market strategies and growth initiatives. The ideal candidate is a great collaborator, comfortable with managing relationships at all levels of an organization, action driven, and outcomes focused with proven track record of successfully bringing products to market. Travel will enable client interactions, market research through industry trade shows & events, and collaboration across Tyler Teams (up to 20% travel). The Product Marketing Manager is the expert on how their products are best positioned in the marketplace and what additional opportunities exist for market expansion. They have a significant impact on driving new revenue into the business. They collaborate with sales, vertical (field) marketing, and product management/strategy to define and build consensus on go to market strategies. They drive product launches, and support sales by providing insights, training, and tools to help sales succeed. Responsibilities Lead go-to-market strategies and planning including assistance with market sizing, segmentation, addressable market analysis, buyer personas, competitive analysis, differentiators, and helping to advise on the direction of product, marketing, and sales team plans to bring new products to market. This also involves developing a business case including financial modeling, sales projections, and ROI. Support the launch of new products including coordinating the launch plan and helping to define product positioning, compelling messages, packaging, pricing, and product naming while advising on and monitoring demand generation, operational readiness, sales enablement, and metrics. Work with leadership to identify revenue growth opportunities, their scope, risks, and financial justifications. Identify & track metrics to determine the effectiveness of product marketing activities Support the sales enablement function by helping customer facing teams to understand new products and functionality to promote sales, adoption, and strong references Direct competitive intelligence activities to develop SWOT analysis, sales tools, positioning, and product recommendations. Work with software partners to establish business arrangements and maintain strong working relationships. Conduct win/loss reviews including post-deal analysis and interviews with prospects and new customers, summarize findings, and provide recommendations Collect, analyze and synthesize key market, buyer, product, and competitive insights and trends from multiple sources to develop insightful recommendations Develop and maintain strong working knowledge of their divisions' software, major trends, needs, and competitors Travel to meet customers and attend industry events as needed (up to 20% travel). Location Yarmouth, Maine | Troy, Michigan | Plano, Texas | Herndon, Virginia | Overland Park, Kansas Travel 10-25% Qualifications A passion for product marketing and the desire to become an expert with technical products and solutions Bachelor's degree in business, management, marketing, finance, or other related discipline. MBA preferred. Advanced skills in Excel, Word, PowerPoint. Experience with PowerBI and MS Dynamics CRM is a plus 5+ years' product marketing or similar experience in the software market, ideally for the public sector, ERP; cloud-based, SaaS experience preferred. Strong analytical skills: experience in strategic market analysis, competitive intelligence, and/or business model analysis is preferred.

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