Purdue Convocations Marketing Analyst Intern
3 weeks ago
Employment SummaryThe Division of Student Life is committed to making every experience at Purdue University a learning opportunity for students. Employment within our division provides you the opportunity to work with other great students and leaders. As part of your employment, we incorporate the Leadership and Professional Development Competencies and the Steps to Leaps Learning Pillars into your learning and performance management experience to ensure you are building the skills employers want.Compensation: $11.25/hourHours/Week: Weekly average, approximately 10 hours per weekRequired hours may include days, evenings, weekends, overnight hours and holidaysJob DescriptionThe primary role of the Marketing Analyst Intern is to assist the Purdue Convocations marketing team with projects in the areas of market research, data management, visualization, and analysis of web traffic, ticket sales data, and paid and organic social media campaigns. The intern will complete projects that will inform and support Purdue Convocations' sales and marketing campaigns to expand sales channels in the professional performing arts events presented at Purdue University. The intern can expect to apply their problem-solving skills while learning and using new business intelligence and analytics tools. This position will work closely with the Convos marketing team and will report to the Director of Marketing. The position work is required only during regular Fall and Spring semesters.Prerequisite(s)The ideal candidate will be knowledgeable in marketing, management, communication, journalism, public relations or related field.Qualifications High school diploma or equivalent and minimum of one semester of college coursework successfully completed Must be actively enrolled at Purdue University, Purdue Global or a local accredited college. Previous work experience within marketing, management, or communication preferred. Upper level or masters level coursework in marketing, management, business analytics, communication General knowledge of Purdue University, the performing arts, and social media best practices preferred Strong interpersonal and communication skills, both verbal and written Flexible and dependable with a strong attention to detail Problem solving, logic and reasoning skills Customer service oriented Ability to multi-task and work within deadlines Ability to work independently and with a team Be timely and organizedPosition Responsibilities Collect quantitative and qualitative data from PPC and traditional marketing campaigns, box office sales receipts, donor data in Salesforce (SFDC) and Marketing Cloud, web analytics, organic social media. Develop and maintain visually appealing marketing reports utilizing Tableau or similar for daily sales, campaigns, historical trends that help inform upper-level management decisions. Perform market analysis and research on competition and peer institutions Extract data from organizational databases and customer relationship management systems (CRM) Maintain confidentiality and exhibit professional conduct when handling sensitive information Present ideas to leadership, as identified Responsible for all scheduled shifts (based on class/exam schedules for the semester) Attend scheduled staff meetings to gain and/or share pertinent information, as needed. Other duties as assignedTransferrable Skill DevelopmentStudents employed in this role will develop and demonstrate a number of transferable skills essential for future employment success and be reviewed on these skills in their performance evaluation. Communication (Verbal, Written, Non-Verbal, Listen & Observe, Summarize & Distill Information) Demonstrate professional verbal communication in all interactions Demonstrate enthusiasm; engage and connect with customers to promote excellent customer experience Verbally communicates to staff on situations that may arise due to problems Written communication to reflect Purdue University and Purdue Convocations branding.Ways of Thinking (Systems Thinking & Planning, Reflective & Analytical Reasoning, Idea Generation, Decision Making, Problem Solving, Ethics) Utilize policies and knowledge to proactively make decisions and solve problems for area assigned Develop new or novel ideas through critical thinking and creative processes that address issues and/or lead to change Understand standards and expectations for personal and professional ethical behavior Demonstrate knowledge of the position and operationInterpersonal Skills & Intercultural Knowledge (Organization Behavior & Teamwork, Appropriate & Productive Relationships, Helping Other & Collaboration, Cultural Intelligence & Inclusion, Service & Social Responsibility) Collaborate with co-workers and demonstrate flexibility in a fast-paced, team atmosphere Establish productive relationships with customers and staff Acknowledge and support customers and staff with unique needs and differing backgrounds Work independently to complete responsibilities Proactively and willingly acquires new skills, tasks, procedures and projects Provide support to fellow team membersIntrapersonal Awareness & Development (Self-Understanding, Continuous Learning, Initiative & Follow-Through, Personal Responsibility, Resiliency Demonstrate time management skills and attention to detail Demonstrate initiative; Understand and respond to the various needs of customers and staff Maintain positive attitude and enthusiasm in times of ambiguity and peak time of demand Complete work independently in an efficient time manner Demonstrate dependability and responsibility within operation Demonstrate punctuality by always being on time to each shift
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