Product Marketing Manager

6 days ago

Fairfield, United States KYOCERA Document Solutions Inc Full time

Overview:

When you join Kyocera Document Solutions America, Inc. you are joining an organization that is deeply rooted in the Philosophy of doing what is right as a human being. Through this Philosophy, our employees are passionate about providing best in class customer service through efficiency, accountability and a sense of urgency all while putting knowledge to work to drive change.

In addition, were a Great Place to Work and we really mean it Kyocera Document Solutions America, Inc. was officially certified a Great Place to Work since 2021. An organization earns this distinction when its employees have expressed their trust the people they work for, have pride in what they do and enjoy the people they work with.

As a Product Marketing Manager, you will be specializing in the Printing Office Technology Space. In this role, you'll play a pivotal role in driving the success of our portfolio of printers, copiers, and software solutions tailored to the unique needs of the printing industry. As a strategic thinker and seasoned marketer, you'll be responsible for developing and executing comprehensive marketing strategies to maximize the market potential of our products, differentiate our offerings from competitors, and ultimately drive revenue growth. Additionally, you'll have P&L responsibility and will be given a set of KPIs to track and measure the success of your initiatives.

The chance to do something meaningful, to challenge yourself, to be a part of change in an industry, to influence change doesnt come around every day.

Responsibilities:

+ Product Lifecycle Management: Manage the entire product lifecycle from conception to end-of-life, including product roadmap development, feature prioritization, and sunset planning.

+ Go-to-Market Planning: Lead cross-functional teams in the development and execution of go-to-market plans for new product launches, including pricing strategies, distribution channels, and promotional activities.

+ Market Analysis: Conduct thorough market research and analysis to identify emerging trends, customer needs, and competitor strategies within the printing office technology space. You will be able to do this by collaborating with the Market Intelligence and Research Team.

+ Gathering Voice of the Field: Engage with partners and customers to gather insights on new features and future product enhancements, ensuring that the portfolio remains competitive and aligned with market demands.

+ Developing Marketing Strategies: Devise and execute comprehensive marketing strategies to promote the portfolio of printers, copiers, and software solutions, ensuring alignment with overall business objectives.

+ Product Positioning and Messaging: Define clear positioning and messaging for each product within the portfolio, highlighting unique features and benefits to target customer segments.

+ Collaborative Collateral Development: Partner with the brand team to oversee the creation of marketing collateral such as brochures, datasheets, case studies, and presentations to support sales efforts and enhance brand awareness.

+ Sales Enablement: Collaborate with sales teams to develop effective sales tools, training materials, and resources to enable them to effectively communicate product value propositions and overcome objections.

+ Campaign Management in Partnership: Work closely with the brand and demand generation teams to plan and execute integrated marketing campaigns across various channels, including digital marketing, events, tradeshows, and advertising, to drive demand and generate leads.

Qualifications:

Required:

+ Bachelors degree in marketing, Business Administration, or related field; MBA preferred.

+ Minimum of 5 years of experience in product marketing, with a proven track record of successfully launching and marketing hardware or software solutions.

+ Experience managing a portfolio of products across multiple segments and geographies.

+ Demonstrated ability to develop and execute strategic marketing plans that drive revenue growth and market share gains.

+ Previous experience with P&L responsibility and managing a set of KPIs to track marketing performance.

+ Strong analytical skills with the ability to interpret market data and customer insights to inform marketing strategies.

+ Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively, including excellent PowerPoint skills.

+ Proven project management skills with the ability to manage multiple priorities and stakeholders in a fast-paced environment, including SCRUM and Agile methodologies.

+ Creative thinker with a passion for innovation and continuous improvement.

+ Team player with the ability to collaborate effectively across functions.

Note

This is a general description of the duties and responsibilities most frequently required of this position. The company may from time to time request that the incumbent perform other related tasks and assume reasonable responsibilities that have not been specifically included in this description.

Kyocera Document Solutions America, Inc is a group company of Kyocera Document Solutions Inc., a global leading provider of total document solutions based in Osaka, Japan. The companys portfolio includes reliable and eco-friendly MFPs and printers, as well as business applications and consultative services which enable customers to optimize and manage their document workflow, reaching new heights of efficiency. With professional expertise and a culture of empathetic partnership, the objective of the company is to help organizations put knowledge to work to drive change. Kyocera is looking for enthusiastic and innovative people to help our customers run their businesses more efficiently and more profitably. We offer a generous benefits package including medical, dental and vision plans, a 401k match, flexible spending, disability and life insurance, plus paid time off and holidays.

KYOCERA Document Solutions America, Inc. is an Equal Opportunity Employer, a VEVRRA Federal Contractor, and complies with all applicable federal, state, and local laws regarding nondiscrimination. Kyocera provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or protected veteran status. Qualified minorities, women, protected veterans and/or individuals with disabilities are encouraged to apply.

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