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Associate Brand Manager Plano, TX Corporate Drive
4 months ago
7100 Corporate Drive
**Plano, TX 75023**
**Associate Brand Manager**
**Description:**
Calendar Window Strategy and Execution:
- Partner across the Brand Team for the development and execution of the national calendar strategy and go-to-market plan, including research, analysis, market testing, positioning development, creative brief ownership, and cross-functional team leadership
- Perform detailed calendar window and test market analysis to identify opportunities and formulate action plans for immediate and/or future improvements
- Build business cases to support recommendations for projects related to your platform for presentation to marketing leadership
- Utilize external research, internal data, cultural trends, consumer insights, and creative brainstorming to serve as the voice for the Pizza Lover consumer while developing strategic tactics and creative briefs
- Partner with advertising and internal marketing team to bring breakthrough creative strategies to life in all media channels
- Lead cross-functional project teams and build productive relationships with key stakeholders: finance, digital, consumer insights, operations, restaurant supply chain, legal, culinary, and franchisees
Strategic Partnership Management:
- Lead relationship between key external food partners, franchise committees, and internal stakeholders
- Develop annual plans to leverage partner resources to extend product reach and brand perceptions
Education & Experience:
- Bachelor's degree required, MBA or advanced degree preferred
- 4+ years of experience in Marketing or product development
- Must have experience building strong relationships and the ability to manage multiple projects in a fast-pace environment
- Experience in the restaurant category, foodservice, or CPG preferred
Required Skills:
- Visionary Leadership with a consistent background of delivering results by creating competitive and breakthrough strategies and plans
- Project Management leading multi-functional teams using stage-gate process
- Strong Communication to work well with cross-functional teams and lead multiple stakeholders
- Deep Analytical Skills with the ability to utilize consumer and financial data to make strong business decisions when confronted by ambiguity
- Strong bias for action and demonstrated desire for ownership If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time by contacting the location nearest to you.
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