E-commerce Marketing Specialist

3 weeks ago

Austin, United States Healthy Back Institute Full time

Job Description

Job Description E-commerce Marketing Specialist Who we are - what we do Here at the Healthy Back Institute we are changing the way people deal with pain. By sharing powerful but little-known health and healing information and cutting-edge, natural pain relief products, we are bringing fast and safe relief to millions all over the world Everything that happens at the Healthy Back Institute is rooted in our core values:

Freedom, Love, Team, Growth, Excellence, and Courage

These values are the foundation of how we serve our customers and how we treat each other. We are seeking a dynamic and driven E-commerce Marketing Specialist to join our team

The Opportunity The Healthy Back Institute (HBI) seeks an E-Commerce Marketing Specialist to help manage all Direct-To-Consumer marketplace operations and join our growing digital marketing team. The E-commerce Marketing Specialist will be responsible for the day-to-day execution of site functionality, strengthening our presence on multiple third-party E-commerce and DTC website platforms. This role will collaborate and report to the Senior Manager of Data Analytics to impact business KPIs across multiple B2C storefronts and online marketplaces. The Position and FocusAs the E-Commerce Marketing Specialist of our Direct-To-Consumer site and third-party retail E-commerce channels, this role will work cross-functionally with Sales, Marketing Operations, Customer Service, Technology and backend Marketing, as well as with numerous external partner agencies, to execute best-in-class website experiences in support of our goal to increase customer acquisition and revenue in the US and worldwide.

This role will focus on assisting the E-commerce leader with a data-driven and creative approach to improving site performance. The position will leverage Google Analytics, data aggregation & analysis, SEO, A/B testing and UI/UX design to understand key insights that will guide multiple efforts, including content optimization, customer journey, and site usability - leading to enhanced conversion on the platform.What You’ll Do

Execution of day-to-day duties on third party marketplaces including performance reporting, advertising optimization, inventory assessment and customer management Optimization of product listings & brand content in order to drive conversion rates and overall growth on marketplaces Launch product portfolios on additional 3rd party marketplaces including Walmart, eBay et al. Drive review strategies to capture positive customer feedback Utilize A/B testing to leverage trends and insights to drive ongoing financial performance, user experience, and optimization improvements. Coordinate with the Operations Team to ensure FBA inventory Qualifications and Requirements

3+ years of experience managing overall operations on Amazon and other 3rd party marketplaces Strong understanding of Amazon advertising opportunities and keyword management tactics Experience with Amazon, Walmart, eBay, Target and other eCommerce platforms performing data/analytics, analysis and reporting. Organized, highly attentive to detail and flexible, with a track record of delivering results in a fast-paced environment. Expertise in using Google Sheets to assist with business analysis, including experience with macros and pivot tables Candidates must reside in the USA/ Hours of Operations are 9:00-6:00 CST. Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we are unable to follow up with each and every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit. The above job posting is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. HBI is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Powered by JazzHR oHewJbx5VL

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