Sr Content Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About The Team

Want to join a high impact team that helps organize, govern and maintain high quality content sellers need to be effective? Do you love using content management systems like Highspot? Do you have a passion for organizing things, designing pages, and creating simple processes? Then come join our content management and strategy team

We are a part of a growing Global Sales Enablement Team, which is a group of 70 plus program managers, instructional designers, trainers, coaches and content experts that are responsible for developing the skills needed to help increase sales performance.

About The Role

As a Sr Program Manager of Content Management and Strategy, you will be responsible for working with our content creators from product marketing, sales enablement, and sales support on how to best organize, tag and maintain their content to be easily discovered by our sellers. Then in turn, working with our sellers on how best to find, share, and analyze the content they share with prospective buyers.

Content Strategy & Consulting

Spot Design: Work with content creators and program managers to design, organize, build, and maintain spots (content areas) that are easy to use. Content Consulting: Provide insights, guidance and recommendations to content creators on how and where to best position their content in the system. Clearly communicate the capabilities of the system to help guide the design of the content/program content. Spot Owner Relationships: Own and be a great partner with the SPOT-owners and publishers through the onboarding, training, program partnership, troubleshooting and distribution of analytics to those individuals. Content Insights & Analytics: Provide insights and recommendations to the spot owners on the use and performance of their content and how to improve it. Spot Design and Structure: Design content overview page layouts that are user friendly, visually appealing, and consistent across programs.

Governance

Governance Policies: Work with our CMS Admin to develop, implement and carry out policies for managing digital content which includes defining processes for creating, editing, and publishing content and guidelines for organizing and categorizing content. Organization: Lead the organization of content libraries through the creation and maintenance of lists, metadata and taxonomies to meet current and future customer and business needs. Partner with cross-functional leads to drive alignment and ensure consistency across teams.

User Training & Enablement on Highspot

Seller Training: Providing training, coaching and help for sellers on how to build digital sales rooms, share content with prospects, and analyze the results to help their opportunity move forward. Content Creator Training: Providing training, coaching and help for content creators on how to upload content, tag it correctly, create smart pages, and maintain and govern spots. On-Demand Training: Build some on-demand training videos for sellers and publishers on the essentials of using Highspot at Workday.

Connecting Learning & Content Strategy

Outline and implement an effective strategy for consistent tracking of all sales enablement learning content in Workday Learning. Defining and implementing a strategy for connecting those learning analytics with data in Highspot for a more holistic view of the effectiveness of our enablement initiatives.

Other Responsibilities

Build and maintain strong relationships across the Sales Enablement ecosystem, Corporate Marketing, Product Marketing, Services organizations, and Vendors. Stay up to date with Broader Sales/Sales Ops Goals, Product Marketing Campaigns, and Program Metrics to ensure the proper content is being produced/staying relevant in the system.

About You

Basic Qualifications

5+ years of experience in content management in sales, services, or marketing. 3 + years of experience using Highspot, Seismic or similar content management systems (CMS).

Other Qualifications:

Bachelor’s Degree or equivalent strongly preferred. Working with learning management systems (LMS), preferably Workday Learning and connecting them with content systems. Experience working within a sales enablement organization. Experience working in a software or tech company. Experience: creating and leading virtual and on-demand training. Ability to work both independently and in teams, balance multiple projects and prioritize time well.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Home Office

Primary Location Base Pay Range: $125,800 USD - $188,800 USD

Additional US Location(s) Base Pay Range: $113,800 USD - $191,900 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process

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