Marketing Specialist

3 weeks ago


West Allis, United States Lakeside Manufacturing Full time

Role Description

Summary

Under the direction of the Director of Marketing, the Marketing Specialist is responsible for supporting and executing marketing strategies to drive revenue growth.

Essential Duties and Responsibilities

Manage, update and maintain the internal product information management platform

Photographing products prior to shipment and maintaining in the product information management platform

Assist in developing marketing campaigns across various channels including digital, social media, email, and events to drive brand awareness and lead generation

Manage and grow our presence on social media platforms, including content creation, community engagement, and influencer partnerships

Implement search engine optimization (SEO) strategies to improve organic search rankings and drive traffic to our website

Manage and optimize paid advertising campaigns (SEM) to maximize ROI

Track and analyze key marketing metrics and KPIs to measure campaign performance and effectiveness. Provide regular reports and insights to stakeholders

Conduct market research and competitor analysis to identify trends, opportunities, and best practices. Use insights to inform marketing strategies and tactics

Collaborate with cross-functional teams including sales, product development and engineering to ensure alignment and consistency across marketing efforts

Maintain brand integrity and consistency across all marketing materials and communications

Execute and support marketing events, including webinars, conferences and trade shows

Coordinate logistics, promotion, and follow-up activities

Stay informed about industry trends, best practices, and emerging technologies

Continuously seek opportunities to optimize and improve marketing strategies and processes

Other duties as assigned

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