Product Marketing Manager, Mixed Reality Devices Go-To-Market

4 weeks ago

Burlingame, United States META Full time

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products that support this mission. The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments. This person will be responsible for leading new product development and go-to-market (GTM) launches as part of the MR Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, analytical acumen, and product launch experience; ideally having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

Product Marketing Manager, Mixed Reality Devices Go-To-Market Responsibilities

  • Build cross-functional partnerships across adjacent product groups in order to influence hardware and software features, apps and gaming content, developer success, and metaverse initiatives
  • Lead the tactical execution of go-to-market for new products by working closely with key cross-functional teams including Insights, Marketing, Sales, PR/Communications, Privacy, & Policy. Workstreams could include campaign briefs, sales pitches, demo planning, and more
  • Bring strong POV to the team, informing and guiding decisions related to product value and positioning, hardware and software features, accessories, schedules, cost, and pricing
  • Develop market assessment, audience definition, and sizing through quantitative analysis and qualitative feedback to represent the customer perspective internally with product and cross-functional teams
  • Collaborate with the product organization to define and influence product strategy, roadmaps and success metrics for new products to drive customer focus and product market fit
Minimum Qualifications
  • BA/BS degree in marketing, business, product development, or related work experience
  • 3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
  • Experience with developing go-to-market strategies and partnering closely with product teams
  • Experience working in a cross-functional capacity within a fast-paced, changing environment
  • Experience with consumer hardware or CPG products
Preferred Qualifications
  • MBA or equivalent experience
  • Experience in consumer electronics with a demonstrated interest in new and emerging tech
  • Experience in augmented reality, virtual reality, or mixed reality

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