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Digital Marketing Analyst

4 months ago

Indianapolis, United States Toyota Material Handling Full time

Position Summary

Toyota Material Handling, Inc. is seeking a qualified candidate to join our Marketing team as the Digital Marketing Analyst I. You will be responsible for analyzing the effectiveness of all marketing tactics through multiple channels. You will be expected to direct these insights through several digital marketing channels by optimizing the tactics through various digital marketing initiatives. You will identify and execute opportunities to improve our contents effectiveness throughout a prospects journey through the sales and marketing funnel. This includes working with various internal and external teams on digital advertising/promotions strategy, search engine optimization, competitive research, dealer communications, promotional and product messaging, nurture marketing, and marketing data analysis. You will foster a relationship between the sales and marketing teams to ensure sales team members receive necessary marketing support.

Essential Position Duties

  • Maintain all data and analytic projects inclusive of all marketing channels and tactics.
  • Become educated on utilizing multiple platforms both internal and external to TMH in order to create insights.
  • Asses and utilize insights to support optimization for website, SEO, promotions, advertising and content.
  • Produce reports and dashboards to be shared at all levels internally and externally to display success and countermeasures of tactics.
  • Possible content creation tasks
    • Blog content, product content, email content, content marketing, digital content
  • Provide content suggestions based on organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
  • Stay up-to-date with the latest trends and changes with SEO and major search engines.
  • Support all marketing team projects as needed.
  • Ability to work in a constant state of alertness and safe manner
  • Additional duties as assigned

Education & Experience

  • Bachelors Degree
  • 1-3 years of analytics experience, ideally for B-to-B companies
  • Digital Marketing Knowledge
  • Proficiency in web analytics software and keyword tools
  • Adobe Analytics experience preferred. Google Analytics experience required.
  • Analytics Certifications (Google or Adobe) would be a bonus
  • Background knowledge of digital advertising (Google, Meta, Bing, etc.) preferred
  • Working knowledge of Power BI
  • Excellent communication skills

Physical Requirements / Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day. Proper lifting techniques required. May include lifting up to 25 pounds for files, computer printouts on occasion. Frequent use of computer and telephone.

Primary environment: ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.

About Toyota Material Handling

Let Toyota take your career to new heights. Toyota Material Handling provides employees with the opportunity to make a meaningful impact through innovation and creativity in an unmatched culture. Based in Columbus, Indiana, Toyota offers a full line of high-quality material handling equipment sold under the Toyota brand for over 50 years. We are proud of our large and diverse workforce. We seek individuals committed to excellence with talent, skill and innovation. We offer a competitive salary and benefits package with a pleasant and challenging work environment. Life is better at Toyota.

Benefits that set Toyota apart

  • Competitive salary + bonus program
  • Low cost Medical with Free Dental and Free Vision Insurance
  • Free On-Site Medical Center
  • Free On-Site Fitness Center

Affirmative Action Responsibility

It is the Companys policy to afford equal employment and advancement opportunity for all qualified individuals without distinction or discrimination because of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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