Director of Field Marketing Americas

1 month ago


Raleigh, United States Medium Full time

Responsibilities: -

You'll be a critical member of our performance marketing team, working cross-functionally to build out successful events and programs that drive pipeline and accelerate funnel. -

You'll work closely with sales and channel leadership to understand the needs of each region and of our target customers, developing creative strategies to engage them at a range of events and experiences. -

Interlock with regional field sales leaders to ensure ongoing alignment of priorities, accommodate changing market conditions and emerging opportunities; attend regular sales deal reviews, pipeline reviews and regional quarterly business reviews. -

Evaluate, select, and manage vendors that contribute to local field marketing programs – e.g. promotion agencies, demand marketing agencies, teleservices agencies, designers, copywriters and translation agencies, and channel marketing concierge agencies. -

Manage and develop a team of field marketing managers with the potential to grow the team over time. -

Budget Management: Plan, allocate, and oversee the field marketing budget to ensure maximum return on investment, tracking spend against the projected pipeline and adjusting strategies as needed. -

Create a culture of change management that uses data driven decisions.

Utilize historical data and career benchmarks to make projections and set goals for your strategy -

Work in alignment with our channel partners, using market development funds, to create and execute route to market tactics that create top of funnel opportunities. Experience and Skills Required -

10+ years of field marketing or equivalent marketing experience in B2B technology -

Experience running all event details and communicating ROI -

A history of organizing and leading cross-functional project teams toward a common goal -

Experience managing teams and helping direct reports develop in their careers -

Great project management skills -

A well-rounded background with a variety of event types, including large-scale industry gatherings and exclusive, executive gatherings. -

Experience building and interpreting reports to make data-driven decisions driving ROI -

Bachelor’s degree or equivalent professional qualification in marketing or business -

MBA in marketing or related area strongly preferred

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