Content Specialist

3 weeks ago

Miami, United States McClatchy Shared Services Full time
This position will lead the creation, implementation, and ongoing maintenance of content surrounding McClatchy's demand vertical initiatives. As Content Specialist, you will play a pivotal role in shaping the voice and quality of our content across various platforms. You will be responsible for creating, editing, and refining written materials, ensuring they meet the highest standards of accuracy, clarity, and adherence to our brand guidelines.

The anticipated base pay range for this position is between 80k and 90k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

ESSENTIAL DUTIES/RESPONSIBILITIES

  • Content Development:
    • Use your expertise to design & execute written content that drives audience growth & engagement.
  • Editing and Proofreading:
    • Reviewing and editing content for grammar, punctuation, spelling, and style.
    • Ensuring consistency in tone, style, and messaging across various pieces of content.
  • Content Quality Assurance:
    • Verifying accuracy and fact-checking information in articles, blog posts, or other content.
    • Ensuring content adheres to established guidelines and standards.
  • Collaboration with Writers:
    • Collaborating with writers to improve the overall quality of content.
    • Providing constructive feedback to help writers enhance their work.
  • Content Strategy:
    • Contributing to the development and implementation of content strategies.
    • Ensuring content aligns with the overall goals and objectives of the organization.
  • SEO Optimization:
    • Optimizing content for search engines by incorporating relevant keywords and best practices.
  • Content Management:
    • Managing and organizing content within content management systems (CMS).
    • Ensuring proper tagging, categorization, and metadata for each piece of content.
  • Style Guide Adherence:
    • Enforcing adherence to the organization's style guide and brand guidelines.
  • Publication Coordination:
    • Coordinating the publication schedule for various types of content.
    • Ensuring timely delivery of content and meeting deadlines.
  • Content Enhancement:
    • Identifying opportunities to enhance content, improve clarity, and engage the target audience.
  • Research:
    • Conducting research to gather information and data for content creation.
    • Staying informed about industry trends and best practices.
  • Communication:
    • Collaborating with other departments, such as marketing or communications, to align content with overall strategies.
  • Performance Analysis:
    • Monitoring and analyzing the performance of published content.
    • Using analytics to assess the impact and effectiveness of content.
  • Training and Development:
    • Providing guidance and training to writers on content guidelines and best practices.
  • Adaptation to Trends:
    • Staying up-to-date with content marketing trends and adjusting strategies accordingly.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
  • Writing Skills:
    • Strong writing and editing skills with an emphasis on grammar, punctuation, and style.
    • Ability to create engaging and error-free content.
  • Editing Skills:
    • Proficient in copy editing and proofreading.
    • Attention to detail to ensure accuracy and consistency in content.
  • Experience:
    • Previous experience in content editing or a related field.
    • Familiarity with various content management systems (CMS) may be beneficial.
  • Industry Knowledge:
    • Understanding of the industry or niche in which the company operates.
    • Knowledge of SEO best practices and how they apply to content.
  • Adaptability:
    • Ability to adapt to different writing styles and tones based on the target audience and platform.
  • Communication Skills:
    • Effective communication skills to collaborate with writers, content creators, and other team members.
  • Project Management:
    • Ability to manage multiple projects and meet deadlines.
    • Organizational skills to keep track of various pieces of content.
  • Creativity:
    • Creative thinking to suggest improvements and enhancements to content.
    • Ability to contribute ideas for content development.
  • Tech Savvy:
    • Comfortable using digital tools and platforms.
    • Familiarity with content creation tools, content management systems, and editing software.
  • Critical Thinking:
    • Analytical mindset to assess content objectively and identify areas for improvement.
  • Team Player:
    • Ability to work collaboratively in a team environment.
  • Social Media Knowledge:
    • Understanding of how content fits into social media strategies.
EDUCATION AND EXPERIENCE
  • Bachelor's degree in English, Journalism, Communications, or a related field preferred,or the equivalent education, experience, skills and knowledge needed to do the job.
  • 4+ years of related content strategy, experience and/or training, or equivalent combination of education and experience.
  • Proven ability to manage a large workload focused on day-to-day deliverables, prioritization, task management, and working across various teams and individuals in a fast-paced revenue environment.

About McClatchy:

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger.

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth-a place where you have a voice and the ability to impact our future. It's an exciting time to be here. Our company is experiencing the most transformative period in its history. We're growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

Our overall benefits package also includes a 401(k) with employer match, competitive paid time off and corporate holidays, and a variety of mental health benefits. For more information on McClatchy's benefit plan, please visitMcClatchyLivewell.com.

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