Marketing Manager

3 weeks ago

Alexandria, United States Armed Forces Benefit Association Full time

About Armed Forces Benefit Association (AFBA) and 5Star Life AFBA membership provides military members, first responders, and their families certainty and peace of mind, with benefits tailored to their real-life needs. With mission-driven focus, a compassionate claims process, and partnership for life, we provide our members with the security they deserve and the protection their loved ones need. AFBA. Founded to Protect Those Who Serve. 5Star Life partners with select brokers to grow their business with personalized attention, flexibility and responsiveness so they can address customer needs. Our customizable solutions are transparent and straightforward to meet the needs of the employees critical to our communities. Drive your business forward with 5Star Life. The partner of choice. Through the values of Integrity, Commitment, Stewardship, Service, Patriotism, Inclusiveness, Culture, and Social Justice, our team provides insurance solutions for those who serve, defend, and protect our great nation in the armed forces, as well as first responders, federal government and department of defense employees, and our country's civilian workforce. We welcome you to apply and consider joining our team of service-focused professionals. We offer a hybrid work environment. This position is in Alexandria, VA About the role: The Marketing Manager will work closely with the Vice President, Marketing and Communications to develop and implement marketing initiatives across the enterprise. The person will need an in-depth knowledge of the market segments, sales channels, and products, as well as strong marketing background with demonstrated ability to create and execute marketing campaigns that support sales growth. Essential Duties and Responsibilities Create and execute marketing campaigns spanning marketing collateral, sales support materials, training materials, communications, social media, and events. Work closely with sales teams, marketing, and creative staff to develop the strategy and execute marketing plans. Manage and collaborate with outside vendors. Monitor current campaigns, ensuring deadlines are met and necessary tasks completed. Oversee all marketing campaigns for each sales channel promoting that channel products. Analyze data to evaluate the success of the marketing efforts and come up with new ideas to improve brand marketing and exposure. Ensure marketing plans adhere to branding and messaging standards. Represent the marketing team in cross-functional groups including product management, sales, and customer support. What we are seeking: Bachelor’s degree in marketing or related field 4-6 years of marketing experience; association and/or insurance experience is valuable Experience working with Salesforce Ability to work effectively with InDesign Strong project management and organizational skills Proven analytical skills Effective written and verbal communication skills Ability to multi-task and work well under pressure to meet deadlines Ability to take initiative, be a self-starter, and lead task management Ability to think creatively and innovatively Budget-management skills and proficiency Professional judgment and discretion Product knowledge, including the ability to learn and stay up to date on changes to products and compliance requirements. What recruitment looks like: We expect to onboard a team member into this role in March 2024. Our recruitment process generally consists of an HR phone screen, a virtual interview, and an in-person interview. During the interviews, we will ask questions about your background and experience (professional and educational) to explore how it relates to the position you are being considered for. Benefits we offer: health insurance (medical, dental, and vision) flexible spending accounts (medical and dependent care) 401k plan with generous employer match paid time off paid holidays (11) life insurance short- and long-term disability insurance employee assistance program professional development & tuition reimbursement career growth opportunities hybrid work environment on-site gym and locker rooms (Alexandria, VA office only) friendly, collaborative culture Qualified people of all races, ethnicities, ages, sex, genders, sexual orientations, national origins, gender identities, marital status, religions, veterans' statuses, disabilities, and any other protected classes are strongly encouraged to apply. As an equal opportunity workplace, we are committed to creating an inclusive environment for all employees. AFBA and 5Star Life Insurance Company endeavors to make reasonable accommodations to the known physical or mental limitations of qualified applicants with a disability unless the accommodation would impose an undue hardship on the operation of our business. If an applicant believes they require such assistance to complete the application or to participate in an interview, or has any questions or concerns, they should contactHuman Resources(hr at afba dot com).EEO is the Law(Link to external DOL site). AFBA and 5Star Life Insurance Company is an Equal Opportunity Employer and an E-Verify Employer.

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