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Marketing Director

3 months ago

Doral, United States Miami Children's Museum Full time

The Director of Marketing is a key senior-level position responsible for overseeing and managing all aspects of the company's marketing image, in shaping the online presence, customer experience, and revenue growth by leveraging, creative, marketing strategies. This role involves a combination of strategic planning, creative direction, team leadership, and cross-functional collaboration. DUTIES AND RESPONSIBILITIES: Develop and implement comprehensive marketing strategies to increase museum visitation and enhance public engagement. Manage and optimize social media channels, email campaigns, and the museum's website to effectively promote exhibitions and events. Collaborate with curatorial and educational teams to create compelling marketing content and promotional materials. Analyze market trends and audience data to adjust marketing plans and improve campaign effectiveness. Foster partnerships with local businesses, media outlets, and community organizations to expand the museum's reach and visibility. Analyze market trends and competition to identify opportunities and threats. Implement segmentation and personalization strategies to enhance the effectiveness of email campaigns. Develop and implement a social media strategy to enhance brand visibility and engage with the museum's target audience. Inspire and collaborate with the creative team to produce visually appealing and shareable content. Develop and manage the marketing budget, ensuring efficient allocation of resources. Use data insights to refine marketing strategies and improve overall performance. Other job duties as assigned. QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in retail marketing, business, or a related field preferred. 5+ years of experience in marketing, with a track record of success in leadership roles. Experience in creative direction and managing a creative team. Strong strategic planning and analytical skills and the ability to make data-driven decisions. Excellent written and verbal communication skills. Proven leadership skills with the ability to motivate and inspire a team. Ability to adapt to changing market conditions, consumer behavior, and organizational priorities. Familiarity with digital marketing tools and technologies. DFWP/ EOE Salary commensurate with experience Leadership position with 6+ years experience Benefits: 403(b) with a 4 % match Health insurance Life insurance Paid time off Vision insurance Schedule: Monday to Friday, Some weekends.

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