Digital Marketing Consultant

4 weeks ago

Odessa, United States ANSIRA PARTNERS LLC Full time

Digital Marketing Consultant

TheDigitalMarketingConsultantguides the implementation of websitemarketingtechniques and basic search and lead management processes with automotive retail dealers and OEM field personnel through proven best practices, improvement plans, training personnel on use of necessary reporting tools. Known as the OEMdigitaladvisor, the digital marketing consultantworks to achieve program and aligned regional goals, maintaining assigned regional, area, and dealership relationships. The digital marketing consultant analyzes currentdigitalmarketingstate and consults with area teams and dealership personnel regarding strategy, tactics, roles, and responsibilities. This position travels 3-4 days per week.

**Candidate must reside in the assigned territory which includes PA, NJ, VA, & MD

Responsibilities Include: Maintains thought leadership competitiveness of interactive marketingand sales industry trends by staying current via continuous learning, attending conferences, or becoming a member of industry associations.

Known for growing strong OEM relationships with corporate and assigned area personnel, managing to ensure positive feedback from dealers, regionaland area management, developing trust and value.

Known as thedigital

advisors

to area and regional personnel and dealership executive management, driving acceptance ofdigitalmarketingbest practices and practices throughout the area and dealership.

Leads the implementation of lead management, websitemarketing, lead management tool use, and basic search techniques reflecting proven best practices.

Provide

training on Ansira products, program specifics, and associated OEMdigitalmarketingproducts to dealers, area, region, and other digital advisors.

Become familiar with OEMdigitalmarketingrelated programs to be able to confidently review the benefits and features for dealership management assessment,

providing

feedback for program improvements.

Communicate pro-actively with region and dealers on program progress through email, phone, and in-store visits,

providing

feedback and recommendations

relative

to performance.

Regularly attends area and regional dealer and field staff meetings, delivering presentations at OEM-sponsored meetings and seminars, as

requested

, utilizing effective presentation and facilitation skills.

Provide

reports as directed by Program Manager,

submitting

internal reports and expense entries prior to deadlines, accountable for

accurate

and

timely

record keeping and data delivery for all dealers and initiatives within assigned region.

Consistently

meets all assigned program

objectives

.

Key Success Factors: Software: Word, Excel, PowerPoint, Basic Search, Ansira Products

Expert in AutomotiveDigitalMarketingpractices, OEM approved CRM tools and individual dealership Internet sales and workflow

Automotive Retail Operations

Process/Performance Improvement Consulting

Adult Learning Methodologies

Qualifications & Job Requirements: Previous automotive dealership or dealer-facing experience required

Bachelor's Degree or Dealership Industry experience

preferred

Track record

of leading larger scale business improvement projects and teams

Familiarity and

expertise

related to digital software, tools, and knowledge

required

to perform as a digital marketing expert, as

appropriate

Preferred Attributes & Qualifications: Results oriented and

driven

Sense of urgency and need for

speed

High ability to organize and prioritize multiple complex

projects

Ability to collaborate and build relationships work across all levels of the

business

Effective communications skills including the ability to lead and deliver leader

presentations

Keen eye on business improvement potential and ability to take swift

action

#J-18808-Ljbffr

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