Senior Brand Manager
1 month ago
Founded in 2013 and based in California, Forager Project crafts dairy-free organic foods that taste amazing and improve planetary health. The company uses its own innovative production, sourcing, and recipe development to create its plant-based yogurts, milks, sour cream, creamers, and shakes. Honoring and respecting nature, Forager Project products are minimally processed with clean, simple ingredients. Forager Projects key ingredient, the cashew, is organic, ethically sourced, and sustainably farmed on small farming cooperatives. Guiding pillars are: Honoring Nature, Organic Forever, Always Plant-Based, Taste Amazing, and Innovative Spirit.
The Sr Brand Manager is an integral member of the marketing team accountable for overall brand direction, omnichannel marketing plan, customer and category leadership and analytical support.
This role blends strategic leadership and execution to bring to life our short-term and long-term brand goals. This role has a direct report with opportunity for growth- reports to the Head of Marketing.
Brand Direction
Manage creative strategy and align leadership team on the vision and brand execution plan
Lead large-scale creative production process with outside agencies to effectively communicate the brand vision
Liaise with and direct PR firm on strategic plan and tactics
Retail & Omnichannel Strategy
- Develop annual integrated media plan and manage marketing fund allocation
- Liaise with and direct media buying and PR partners by providing brand vision and consumers insights
- Create marketing calendar in collaboration with community team and execute paid digital plan
- Provide category leadership by partnering with sales for key customers, attending meetings/trade shows as needed and presenting brand plan
- Support retail partners and sales team with effective customer marketing campaigns
Research & Analysis
- Actively manage and adjust paid advertising tactics to drive efficiency
- Track ongoing consumer research and recommend new studies to uncover, validate and leverage consumer or brand insights. Work with Innovation/Product teams to identify new marketplace and consumer trends and recommend actions.
- Partner with Innovation/Product team on product portfolio innovation/renovation plan and product research insights
Organizational Development
- Provide work support and guidance to marketing team members.
- Nurture a collaborative and consumer-oriented culture within and across departments.
- Be a visible champion of the brand and consumer, helping the culture to become more brand driven and consumer centric.
Required Competencies
- Track record of success leading consumer packaged goods brands.
- Player / Coach mentality able to execute with excellence and lead with vision.
- Strong strategic skills with experience in brand management fundamentals and innovation.
- Strong data analysis expertise to present and leverage data-driven insights.
- Excellent organizational and project management skills that have resulted in an ability to drive projects forward by working collaboratively.
- Strong communication skills and able to influence across functions and levels.
- Strong initiative proactively recommends plans of action; has a strong sense of ownership.
Minimum Qualifications
- 4-year degree- MBA a plus
- 5+ years of experience in marketing and communications, ideally in the CPG and/or food industry. At least 3 years of brand management experience required.
- Experience with external agencies to develop outstanding communications and creative.
- Experience in digital marketing, including success in digital channels.
- Experience managing people.
- Must live in the SF Bay Area; 2 in office days per week required
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