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  • Communication Specialist

    4 months ago

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Marketing Specialist

2 months ago

Irving, United States Michael's Inc Full time

Support Center - IrvingThe Marketing Specialist - Private Label Credit Card (PLCC) will lead/manage the overall day-to-day management of the Michaels Private Label Credit Card Program to acquire and deepen credit card holders engagement and strengthen program satisfaction. Major Activities Drive the design, development and execution of the PLCC strategies to deliver personalized, targeted and relevant communications throughout the customer journey Work cross-functionally with multiple teams (ie. Creative, Branding, Digital Marketing, etc.) to manage and execute all campaigns in accordance with established PLCC strategies Oversee the communications plan to support PLCC program objectives, collaborating with marketing, insights, analytics, creative teams, and ADS Ideate and execute outbound PLCC campaigns across multiple channels (landing pages, direct mail, email, push, etc.) Ensure all operational and financial reports are accurate and validate/control revenue and incentives from ADS and costs related to the program are being delivered as expected Draft campaign and creative brief and strategy documents Draft technical requirement documents for IT and development partners Participate in vendor management activities alongside team members Support QA and proofing of PLCC campaigns Minimum Knowledge/Skills/Abilities Bachelor’s degree in marketing or related field Strong analytical skills, critical thinking skills, and problem-solving skills Minimum Type of Experience the Job Requires 1-3 years of experience in CRM/Loyalty or Credit Card Programs Experience working collaborative with cross-functional areas and 3rd party vendors Other Attention to detail Detail-oriented and self-motivated with ability to multi-task and prioritize tasks in a cross functional environment.

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