Paid Social Growth Strategist

3 weeks ago

West Palm Beach, United States Lucyd Media Full time

Lucyd Media is an advertising agency driving customer acquisition for socially conscious brands throughout North America & Europe.

We focus on advertising socially conscious D2C wellness eCommerce brands, with a specialty in the compliant advertising of CBD and cannabis products.

Responsibilities

As the Growth Strategist you will be executing on the following:

  • Planning, documentation and presentation of strategies for your clients.
  • Playing the front-facing role and managing the overall client relationship, including cross-selling services
  • Collaborating with the Onboarding specialist to ensure your investors are onboarded successfully
  • In-Depth Strategic Planning of new client programs
  • Overall investor performance and hitting set KPIs - testing, optimizing and scaling.
  • Full Accountability for Leading and Managing your 'Team Pod' (typically 2-3 members including a creative, media buyer, and project manager), prioritizing their work and time allocated to each investor on a weekly and daily basis
  • Following Lucyd's ad account best practice structures, testing rules and playbooks
  • Project management of any additional assets that may need production - landing pages/funnel builds, questionnaire forms, messenger bot etc
  • Writing ad copy that Eugene Schwartz would be proud of and driving the overall creative strategy on all accounts, with support from your creative team - are you a Digital Don Draper or Peggy Olsen we're looking for?
  • You will hold yourself accountable for all aspects of your client accounts - wins and mistakes...and we're always learning from our mistakes
Requirements
  • 5+ years of eCommerce Marketing experience
  • 3+ years of Facebook Advertising experience
  • Proven track record of strong Facebook Ad Account Results & Experience Managing $50k+/month Ad Budgets
  • Strong Excel/Google Sheets skills
  • Excellent Productivity and Prioritization skills
  • Elite communication skills - both written and verbal
  • Team player with focus on clients success - we're here to elevate one another.
Job Type
  • Employee
  • 40 hours per week
  • Working between EST and PST (North America)
  • Must reside in North America
  • Remote with the potential for occasional on-site/off-site retreats

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