Email + SMS Strategist

3 weeks ago

Newport Beach, United States Common Living Full time

Email & SMS Strategist WHAT WE LOOK FOR This place isn’t for everyone, but it might be for you if…

YOU SET THE STANDARD

You are committed to making decisions informed by research

Your customer service is referenced as the bar that others strive to emulate

You take pride in arriving to meetings prepared with insight to contribute

You organize your time and say “no” appropriately so that you can attend to what is most critical

You are committed to approaching challenge & failure with curiosity about how to improve

Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

You are passionate about building brands for the next generation

You gather context ahead of meetings so that you arrive prepared with insight and input

You clearly articulate your expertise so that even a beginner can understand the concept

You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

You seek opportunities to refine your skills without being prompted

You desire to inspire others with your excellence and expertise

You are willing to put in the reps to be an expert in your domain

You resist the temptation to play victim; instead, you take 100% ownership over outcomes

WHAT YOU’LL DO GROW

|

You’re all about creating a unique and differentiated customer experience that drives loyalty and lifetime value. You understand that retaining current customers is a key to successful business growth - for both the client and CTC. As an Email & SMS Strategist, you’ll be focused on scaling your clients’ email and SMS programs by creating personalized communication that builds long-term customer relationships and tells a compelling story with data. The strategist can expect to:

Write top-notch copy for email and SMS; ownership of the brand voice and attention to detail will be key.

Own end-to-end execution of email and SMS marketing campaigns (scheduling, deployment, segmentation, reporting).

Develop email and SMS marketing strategies to drive customer retention and reactivation, including A/B testing and driving optimizations to enhance engagement.

Analyze and report on the performance of campaigns, making data-driven recommendations for improvements.

Embrace a testing mindset to continually refine and improve campaign effectiveness through statistical analysis.

PARTNER

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Working closely with your Email counterparts, Paid Media, Paid Search, Growth Strategy, and Creative Strategy, you’ll collaborate across internal teams to plan cohesive marketing campaigns that fuel growth for our clients. Partnership with internal teams and client contacts will enable your clients to achieve their dreams by engaging and retaining customers. The strategist can expect to:

Work hand-in-hand with the Growth Strategist to plan and calculate spend allocated to and revenue derived from Email & SMS campaigns.

Collaborate with Creative Strategists on building and executing a holistic marketing calendar.

Track metrics and send out regular reports to the executive team and stakeholders on a monthly and quarterly basis.

EVOLVE

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You have a passion for results-driven data and a track record of being able to identify, develop, segment, execute, and optimize email marketing campaigns. You will adapt and evolve to the needs of your clients by creating and executing strategies that help grow LTV and profitability for their business. You keep up with new and emerging technologies and industry trends to bring new opportunities to clients.

Develop short and long-term goals for the email program.

Coordinate the flow of data across the team to ensure that campaigns are effective.

Research, identify, test, and drive the successful adoption of proven best practices for email and SMS programs.

Create and execute a plan to segment customers based on buying behavior, website behavior, and other segments and market to them accordingly.

WHAT SUCCESS LOOKS LIKE Success in Your Day to Day Looks Like

Develop strategic campaign calendars and prioritize projects and initiatives designed to scale your clients’ email and SMS marketing programs and drive LTV.

Create compelling and on-brand messaging through click-driving copywriting; collaborate with production staff and designers to deliver high-quality creative assets that convert.

Aggregate program performance metrics and present weekly and monthly reporting with actionable insights and recommendations to improve future performance.

Success in Your First Three to Six Months Looks Like

Act as the primary contact and email/SMS subject matter expert for a portfolio of new or existing client relationships, ensuring each client’s scope of work is fully utilized monthly for a maximum return on investment.

Build strong relationships with your clients because trust breeds bravery for you and for them.

Develop and begin executing against annual strategic initiative roadmaps for each of your clients, clearly communicating how each initiative will move the needle on customer retention and LTV.

Develop a strong working relationship with your Email Operations partner, as well as the Growth Strategists and Creative Strategists on shared accounts to ensure effective collaboration and a cohesive vision for strategic growth.

WHAT YOU’LL BRING TO THE TABLE

Bachelor’s degree preferred but not required.

3 to 5 years’ experience in a retention role with a brand, agency, or CRM, with a focus on DTC ecommerce.

Strong knowledge of email marketing, ESPs, copywriting, and best practices for email deliverability.

Understanding of other messaging platforms, such as SMS and Messenger.

Proven experience in the direct-to-consumer space with expertise in Klaviyo or other major email service providers.

Hands-on experience with A/B testing and persuasive copywriting.

Strong communication skills (verbal and written) with the ability to support or defend a position or idea in a clear, concise, and persuasive manner.

Relentless curiosity and an insatiable need to know more about your clients, their products, and their customers.

Ability to organize, prioritize, and manage multiple tasks with great attention to detail.

Self-starter that can work independently and collaborate with a team.

Inability to leave a problem alone until you’ve found one or many different potential solutions.

The ability to confidently present plans both to your team and to clients.

Attention to detail — if the copy is off-brand, you raise hell.

Highly motivated individual with a strong understanding of direct-to-consumer needs.

A willingness to reject work when it’s not good enough — and the ability to kindly articulate why: Clear is kind.

SALARY RANGE

$90,000

base salary, annually

Bonus Structure | 10% of base salary

#J-18808-Ljbffr

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