Marketing communication campaign Manager
1 month ago
Job Title: Marketing communication campaign Manager
Location:
San Ramon/Oakland, CA (HYBRID)
Team Overview
The role of Corporate Marketing is to develop end-to-end marketing programs comunication that deliver demand to the business. The Corporate Marketing teams collaborate with the CMSO teams to identify demand objectives, the Field Marketing teams to validate the demand routes and tactics, and business management teams to determine financial resources to create programs that deliver on the business’s demand needs.
Support Corporate Marketing by transforming business requirements into the best possible tools, execution structure, and processes, and providing appropriate system governance.
Your Role: Cross Channel Strategy Lead: Organic Channels
Strong communicator and marketer who can work effectively with key stakeholders across multiple functions, segments, and levels.
Partner with stakeholders within Corporate Marketing to identify and clearly define business requirements relating to owned channels (Including: Web, chat, SEO, email etc)
Main POC for the business in determining requirements which align with the overall business strategy in relation to Owned Channels such as; Web, Digital Experiences, Try-To-Buy, etc.
Building the business requirements for Owned channel lead initiatives in collaboration with the Digital Experience teams & relevant business owners.
o Core focuses for 2024 include:
Enhancements of Progressive Registration (Personalisation, Experience, Enrichment Strategies);
Optimisation of Registration Strategy across initiatives such as/but not limited to client's Events;
Marketing Preference Centre Enhancements;
Form Data Validation Methods;
BOT Preventatives;
Digital Presence Integration & Governance (E.g. Microsites, Other client's Digital Properties);
Content Management System & Tool alignment (E.g. AEM Cloud, Digital Asset Management, Tagging & Metadata Repositories (Semaphore));
Optimisation & Enhancement of Contact to Qualification Experience from Web (UX, Routing, Qualification, Automated Experiences);
Web & Nurture Experience Alignment (Form & Landing Experiences, Campaign Page Experiences, Enrichment Capabilities for non-Authenticated);
Data Attribute Evaluations & Recommendations (Web Form Structures – Contact Profiles Definitions, Optimised Experiences)
Try-to-Buy Experiences (Demos, Trials, Payg & Free Tier)
Legal Alignment & Recommendations;
Cookie Optimisation Strategies;
Special Project: Cross Border Data Transfer - Compliant Strategy (Short, Mid, Long).
For all of the above, strong and continuous alignment with the Marketo & MarTech Teams to ensure requirements and approaches are viable and align with processes such as; Scoring, Routing, Nurture, other requirements/considerations.
Project & Program Management tasks in relation to delivering business requirements.
Business Enablement responsibility includes: Defining material, delivery of enablement to relevant stakeholders across multiple platforms / formats. All in collaboration with relevant business audience leads.
Strong collaboration with IES (IT) in relation to defining requirements and direction, and final delivery acceptance criteria through to production go-live roll out.
Business Acceptance Testing (BAT) lead for all new tech enhancements/additions related to owned channels.
Work cross-functionally with Digital Experience Team, Product Relevant Teams, Data Management Teams, MAPS & Marketo Team, Campaign Services Team, Regional Hubs, and Integrated Demand Team on the technical and data strategy for owned channels.
Define best practices and align client to industry standards for process and marketing technology associated with owned channels
Work on ensuring data coming from owned channels to Marketo is clean, clear, and actionable data to be leveraged to trigger nurture, scoring and routing.
Lead special projects aimed at optimising engagement rates across Owned Channels.
Always considering efficiency and effectiveness of data processes to ensure downstream processes are fully aligned for optimisation.
Responsibility to ensure Analysis (with support from Analytics & Optimisation Teams), is aligned upon any new/optimised initiatives to ensure impacts are evaluated.
Work hand-in-hand with the Paid Channel Lead and the Cohesive Strategy Lead on the MAPS team to ensure a unified omnichannel strategy
Experience & Key skills
Minimum 5 years of B2B or B2C digital, high-tech marketing Communication & campaign experience
Strong written & verbal communication skills
Fluent English – other languages a plus
Marketo experience
CMS / Web Platform Experience desirable but not a necessity
Understanding/Knowledge of Martech Architecture
Strong collaboration skills
Experience in B2B marketing
Experience with data science/data driven audience creation
Experience with a Data Management Platform
Experience with a Marketing Automation Platform
Education
Bachelor’s degree or equivalent required
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