Marketing Director

3 weeks ago

Santa Clara, United States ClifyX Full time

Marketing Director Locations: Chicago/Texas/Santa Clara/NY/NJ Experience: 15+ years of Experience in BFSI Education: MBA/ PGDM or equivalent from a Tier 1 B- School / reputed University Base Salary: $150K- $240K based on experience.

Job Description: • Experience selling marketing solutions to C-level executives • Well versed with Marketing Technologies and platforms and Marketing data and analytics, Marketing experience and customer journey design and should have experience in formulating broad level marketing solutions to clients' critical issues • Keen ability to articulate the distinct marketing platforms and solutions (Media, Content strategy, MarTech platforms / solution consideration, In house/ vs agency, data & analytics, campaign strategy, execution, staffing, approach to measure ROI) in a consultative manner to the client • Negotiation and prospecting • Presentation and emphasizing excellence • Should have experience of managing a team and able to hire, scale and mentor as per business requirements • Proven track record of successfully heading digital marking function and delivering business growth in BFSI domain

Responsibilities: • Drive business development with CMOs of leading banks and financial institutes • Explore and understand complex customer requirements on both a business and marketing level • Expected to build relationships with customer CMOs, understand their marketing objectives and challenges, formulate and propose innovative solutions with right mix of technology, experience, data and analytics. • The candidate should have worked as digital marketing head for a reputed company preferably in BFSI domain • Good understanding and proven experience of leveraging Marketing Technologies and Platforms • Drive growth by leveraging existing and new digital channels and uncovering marketing insights. • Consistently identifying cross-sell and up-sell opportunities related to Digital Marketing in existing client base and ensure growth by securing new accounts • Collaborate with diverse stakeholders to develop marketing strategies / campaigns (end-to-end) for new as well as existing products / offerings • Forecasting budget, and resource needs, development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations • Proven track record of creating outcome oriented marketing plans (preferably for banking and insurance customers) aligned to business priorities • Understand key digital marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results, and consumer trends in order to translate results into actionable insights for leadership

Qualifications: • MBA/ PGDM or equivalent from a Tier 1 B- School / reputed University • round 15 years of experience, with latest role as head of Digital Marketing function in a BFSI organization

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