Email Marketing Specialist

2 weeks ago

Houston, United States Primary Arms Full time

Job OverviewThe Email Marketing Strategist will lead the Monthly Ad Plan for all departments. This person will drive the process of sending daily email advertisements, be responsible for coordinating ad schedules, manage unforeseen schedule changes and maintain the weekly ad planning presentation. Email and SMS campaign support will also extend to and including Primary Arms Corporate, Primary Arms Optics, Primary Arms Government, Expo Arms and Primary Arms Wholesale. Additionally, the Sr. Email Marketing Strategist will lead in managing new datasets including Giveaways, Bonus Bucks, PA Government, and PA Optics dealer records.Responsibilities and DutiesWorks with Sr. Email Marketing Manager, Merchandising Managers and Creative Design Manager to execute a monthly Ad Planning report and approval processLeads department team members, Merchandising and Creative team to build, approve and send all email & SMS campaignsCoordinates email content for Primary Arms Optics, Wholesale, and Government teams to build weekly email launches, programs or dealer communicationsResponsible for configuring new or adding to existing email lists such as Giveaway subscribers, Bonus Bucks recipients, PA GOV applicants, and subscribers generated through planned trade shows or Range Day eventsAnalyzes reporting on recurring emails for Retail, GOV, Wholesale and PA OpticsLeads A/B testing process and present reporting on resultsResponsible for all Carousel banners, Featured Brand, and Media purchases of banner placementsProvides competitor email marketing trends and ideasExplores and proposes new email marketing strategies and opportunitiesSkills and Qualifications2+ years hands on experience editing website or email banners with Illustrator and Photoshop (College level experience with Graphics Design accepted) to create multi-product images or make last minute changes to existing email or web banners and graphicsAbility to understand our industry, marketplace, including competition, consumer behavior/demands and demographicsStrategy and execution of email initiativesFamiliarity with E-Mail Platforms (e.g. Listrak, Bronto, ExactTarget, Constant Contact, aWeber, MailChimp, Drip, SendGrid, SendinBlue, etc...)Working knowledge of Email Copywriting and Email DesignAbility to work with Content Management Systems (CMS) and change graphics, text etc.Knowledge of format types such as PDF, TIF, EPS, JPG, PNG, GIF and how to create/edit themWorking knowledge and proficiency in Microsoft Excel and OutlookUnderstanding of Mobile DesignStrong written and verbal communication skillsEducation/Experience2+ years hands on experience in creating E-Marketing Campaigns on Enterprise level E-Mail Marketing platformsAsset management for email and landing page executionKnowledge of best practices in HTMLDatabase experience or Python coding a PLUSKeen sense of composition, typography, color theory, space, scale, layout and grid systems for print and digitalAbility to follow existing brand and style guidelinesA portfolio of design from Illustrator and PhotoshopFirearm enthusiast or firearms industry experience/knowledge a plusOther DutiesPlease note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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