Performance Marketing Manager

4 weeks ago

Baldwin Park, United States Apartment Association of Orange County Full time

Job Responsibilities 1) Research & Analysis Conduct market research and competitor analysis Perform extensive keyword research on existing product categories as well as seasonal campaigns Conduct user research, online search and shopping behavior/trends Analyze and audit UX/UI based on best practices Discover new ECommerce strategies, technologies and platforms to enhance marketing efforts 2) Content Develop brand-level content calendar key markets with focus on seasonal/tactical product campaigns Work closely with functional teams to develop search-engine optimized and content catered for on-site and off-site digital channels (including but not limited to social media, paid search and email marketing) owned, earned, paid channels Collaborate with internal teams on special projects, new features and merchandising of online exclusives Ensure on-site content is presented with best UX practices with user journey in mind Strategize methods for capturing and nurturing leads down the sales funnel through content Work with copywriters to create stories that are captivating Ensure on-site and images used for ads and external platforms are aesthetically pleasing and align with the brand direction 3) Paid Marketing Execute and optimize campaigns across the full range of platforms including Google, Facebook, Instagram, TikTok, Pinterest Affiliate Marketing and work with affiliates to get best results and negotiate commissions and mechanisms accordingly Plan and create campaigns in AdWords according to best practice for the US market, referencing trend insights Understand various re-targeting segments to create impact to audiences for highly optimized ad 4) Performance Understand and set up RLSA (retargeting list for search ads) within Google Analytics to be used for AdWords targeting Work with external agencies to implement and achieve marketing objectives (Criteo, DoubleClick) Own and manage product launches, sale events and various campaigns. Ensure product feeds for Google and Facebook ads are implemented and optimized Plan and manage budget allocations based on performance. Collaborate with the different teams to test and execute new and innovative campaigns Continue to scale each business to new levels with improved profitability 5) Reporting & Optimization Ensure tracking of key areas for marketing measurement is in place (CTAs, menu clicks, forms) Evaluate performance of digital marketing activities against goals and generate insights to further improve on effectiveness Compare and measure different marketing channels to better allocate budgets and resources Leverage data to improve UX/UI decisions Provide report statistics measuring the performance of campaigns against goals (ROI, ROAS and KPIs) Perform any ad-hoc duties or responsibilities assigned Job Requirements Extreme attention to detail Data-driven with the ability to capture learnings and apply them to future proof for relevancy Hands-on experience with placing Social, Search, Display and Programmatic ads Hands-on experience with strategizing and executing a full & high performing marketing funnel Proficiency with Google analytics Strong written and verbal communication skills Excellent planning and organizational skills Takes initiative to find the next opportunity, as well as applying problem-solving skills Ability to work in a fast-paced, start-up environment Minimum 5 years experience in a Performance Marketing or Digital Marketing role.

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