![Inspiration Mobility Group](https://media.trabajo.org/img/noimg.jpg)
VP, Marketing
1 month ago
Location
:
Washington, D.C., however, this role is remote eligible for the right candidate.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
Our in-office team comes together to collaborate in our Dupont Circle office Tuesday through Thursday and works from home Monday and Friday.
To Learn More:
Listen to THISpodcast with our CEO, Josh Green,and Molly Wood, which does a great job explaining where our business is today and how our mission advances the EV revolution.
About Us:
Inspiration Mobility is the first Electrification AcceleratorTM - a company wholly committed to driving decarbonization in North America through electrification. Inspiration provides tailored, turnkey solutions that enable our customers and partners to achieve their business and sustainability goals as quickly as possible, with minimal risk. As the only EV-first Fleet Management Company (eFMCTM), Inspiration is your one partner to simplify fleet electrification - delivering vehicle leasing, EV-first fleet management services, and fully financed charging solutions
Your Mission:
As our VP of Marketing and Communications, your mission is to create and lead a world-class integrated marketing and communications function that distinguishes our unique value proposition, breaks through the clutter, and drives sales through all stages of the customer buying process. You will create a complete marketing and comms strategy and ensure you and your team are executing on it so that it delivers exponential ROI.
You’ll work across our various teams to expertly execute strategies, using a wide variety of tactics, that capture current market opportunities while seeing around corners to keep us ahead of the game.
Other Things to Know:
You will manage a 3-person team in addition to our external design and PR agencies. You will report to Scott Keenan, our SVP of Revenue.
The Legacy You’ll Leave:
As a result of your time in this role, you strengthened our market position as a leader in fleet electrification, charging infrastructure, electrification finance, and decarbonized investments. Through your own work, and by managing a high performing marketing and communications team, you distilled our unique, end-to-end set of offerings into simple and compelling marketing collateral, communications, and hyper-targeted campaigns and sales collateral that demonstrably grew our customer base and investor awareness.Your work helped our prospective partners, investors, and customers better understand who we are, what we do, and drove them to engage with and buy from us.As a result, you were able to help decarbonize the planet in our collective effort to fight climate change.
Outcomes You’ll Deliver:
Develop goals/OKRs/KPIs for your team and regularly track progress against them while ensuring you’re in sync with what our Executive Team needs from you
Effectively manage your small team and catapult them to the next level
Advance our reputation as a market leader in fleet electrification and charging infrastructure development, including with the investment community interested in investing in, owning, and financing decarbonization assets
Dramatically increase the volume and quality of our leads, delivering high-probability potential customers to our sales team
Develop targeted, integrated marketing and communications activities directed towards our various audiences (i.e., fleet managers, procurement/finance leaders and CFOs, chief sustainability officers, vehicle OEMs, real estate owners, and climate tech and infrastructure investment fund managers)
Build out a trackable marketing growth engine and ensure strong ROI and CPLs (cost per lead) for all paid marketing and communications activities
Set a new standard for collateral and creative output, developing industry and buyer-specific content that effectively increases our presence on a content calendar and efficiently supports the account-based marketing and ad-hoc needs of our sales team
Partner closely with our PR agency (which you will lead identifying) to ensure they execute their project scope which includes: development of an integrated marketing communications strategy, implementation of ongoing communications activities regarding earned, owned and paid media, and attainment of high visibility opportunities such as speaking engagements and awards opportunities
Who You Are:
You have at least 10 years combined experience in marketing and/or communications (ideally more marketing than communications) and you have a successful track record of driving topline growth in partnership with your sales counterparts
You have proven success in designing and executing effective marketing and communications campaigns across multiple channels and customizing messaging for varied B2B audiences, from line-level management to the C-suite
You are an excellent writer and storyteller. While your team will be responsible for long-form content, you will lead content review, create pithy value prop statements, build board and partner presentations, and author written content for the investment community
You have deep experience developing buying personas, understanding motivations, and value prop talking points that speak to these personas
You have a track record with direct attribution to lead generation and revenue
You have hands-on experience building the measurement process for marketing spend attribution, tracking, and ROI measurement
You have experience in managing and directing marketing media buyers
You have a strong understanding of account-based marketing (ABM)and how to structure the team, funnel, lead gen campaigns (from events to paid media), ROI measurement, and content development cycles to support targeted & complex sales efforts (i.e., multiple decision-makers/influencers, long deal cycles, etc.)
You are experienced in working hand-in-hand with sales leadership to build customer strategy, drive awareness, support lead generation, and create deal-specific content to win new business
You have a track record of creating and launching a company’s first marketing and communication strategies and have worked in or are undeterred by operating in quickly scaling, hyper-growth companies
You are an excellent communicator. You have healthy habits of documenting your decisions and regularly sharing status updates. You distill complex issues and prepare executive-level summaries. You instinctively know when to escalate problems and ask for help when appropriate
Bonus points if you have experience in clean energy, renewables, sustainability, energy, EVs, automotive, or an industrial B2B sector
Our Core Values:
Inspiration’s culture is based on a shared respect for our core values described HERE. Fit with these values is a critical component of our hiring process, and employees are expected to demonstrate these behaviors in their interactions with colleagues, customers, and all stakeholders. An assessment of how each employee has exhibited our values is an important part of our performance review process.
Our Commitment To You:
Inspiration embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the greater our impact will be
#J-18808-Ljbffr
We have other current jobs related to this field that you can find below
-
Marketing and Sales Assistant
2 weeks ago
Washington, United States VP Executives Full timeJob DescriptionJob DescriptionA well-established Marketing and Sales Firm in Lanham, Maryland invites you to join our team as a Marketing and Sales Assistant. We partner with some of the nation's largest renewable energy providers to provide affordable clean energy solutions to local communities. This astonishing opportunity offers a great culture and...
-
VP Marketing and Sales
3 months ago
Washington, United States Perkins Management Services Company Full timeJob DescriptionJob Description The VP of Marketing will include Research & Insights, Sales Operations, Data & Analytics and Demand Generation. About the RolePerkins is seeking to hire a VP of Marketing and focus on marketing capabilities by making major investments in people, process and technology. The VP of Marketing and Sales must have the ability to...
-
VP Marketing and Sales
4 weeks ago
Washington, United States Perkins Management Services Company Full timeJob DescriptionJob Description The VP of Marketing will include Research & Insights, Sales Operations, Data & Analytics and Demand Generation. About the RolePerkins is seeking to hire a VP of Marketing and focus on marketing capabilities by making major investments in people, process and technology. The VP of Marketing and Sales must have the ability to...
-
VP Marketing and Sales
2 weeks ago
Washington, United States Perkins Management Services Company Full timeJob DescriptionJob Description The VP of Marketing will include Research & Insights, Sales Operations, Data & Analytics and Demand Generation. About the RolePerkins is seeking to hire a VP of Marketing and focus on marketing capabilities by making major investments in people, process and technology. The VP of Marketing and Sales must have the ability to...
-
VP, Marketing
3 months ago
Washington, Washington, D.C., United States Inspiration Mobility Full timeLocation: Washington, D.C., however, this role is remote eligible for the right candidate. Our in-office team comes together to collaborate in our Dupont Circle office Tuesday through Thursday and works from home Monday and Friday. To Learn More: Listen to THIS podcast with our CEO, Josh Green,and Molly Wood, which does a great job explaining where our...
-
VP, SF Capital Markets and Trading
2 weeks ago
Washington, United States Fannie Mae Full timeJob DescriptionJob DescriptionCompany DescriptionAt Fannie Mae, futures are made. The inspiring work we do helps make a home a possibility for millions of homeowners and renters. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing, flexible environment. Here,...
-
VP of Sales
4 months ago
Washington, United States Applied Physics Full timeJob DescriptionJob DescriptionApplied Physics is seeking an experienced and dedicated VP of Sales to join our team. As the VP of Sales, you will be responsible for developing sales plans and strategies to achieve sales goals, working with the marketing department to design promotional materials, recruiting and hiring sales staff, and developing our sales...
-
VP of Sales
2 weeks ago
Washington, United States Applied Physics Full timeJob DescriptionJob DescriptionApplied Physics is seeking an experienced and dedicated VP of Sales to join our team. As the VP of Sales, you will be responsible for developing sales plans and strategies to achieve sales goals, working with the marketing department to design promotional materials, recruiting and hiring sales staff, and developing our sales...
-
VP, Marketing
3 weeks ago
Washington, United States Inspiration Mobility Full timeLocation: Washington, D.C., however, this role is remote eligible for the right candidate. Our in-office team comes together to collaborate in our Dupont Circle office Tuesday through Thursday and works from home Monday and Friday. To Learn More: Listen to THIS podcast with our CEO, Josh Green,and Molly Wood, which does a great job explaining where...
-
Entry Level Management Trainee
2 weeks ago
Washington, United States VP Executives Full timeJob DescriptionJob DescriptionVP Executives is a dynamic marketing and consulting agency that partners with some of the world's most recognized telecommunication brands. We specialize in developing innovative and customer-focused marketing strategies to help our clients reach their target audience and achieve their business objectives. Our team is made...
-
Direct Sales Trainee
2 weeks ago
Washington, United States VP Executives Full timeJob DescriptionJob DescriptionVP Executives is a local sales and consulting firm in Lanham, Maryland. Recognized for our top talent in sales and marketing, our devoted team continuously assists our clients in new customer acquisitions, increases their brand recognition, and expands their market reach. Proven through our tremendous success over the past...
-
GEIL - VP of Finance
2 weeks ago
Washington, United States Genser Energy Full timeGenser Energy Investments LLC (GEIL) - Vice President (VP) of Finance Genser Energy is currently seeking an experienced VP of Finance who will work closely with its senior management team to help the company achieve its expansion plans and growth ambitions across West Africa. The ideal candidate must have the capability and capacity to support a growing...
-
VP, Program Marketing
1 month ago
Washington, Washington, D.C., United States AARP Full timeOverviewAARP Foundation works for and with vulnerable people over 50 to end senior poverty and reduce financial hardship by building economic opportunity. As a charitable affiliate of AARP, we serve AARP members and nonmembers alike. Through vigorous legal advocacy and evidence-based solutions, and by strengthening supportive community connections, we foster...
-
VP, Program Marketing
4 weeks ago
Washington, United States AARP Full timeOverview AARP Foundation works for and with vulnerable people over 50 to end senior poverty and reduce financial hardship by building economic opportunity. As a charitable affiliate of AARP, we serve AARP members and nonmembers alike. Through vigorous legal advocacy and evidence-based solutions, and by strengthening supportive community connections, we...
-
VP, Program Marketing
1 month ago
Washington D.C., United States AARP Full timeOverviewAARP Foundation works for and with vulnerable people over 50 to end senior poverty and reduce financial hardship by building economic opportunity. As a charitable affiliate of AARP, we serve AARP members and nonmembers alike. Through vigorous legal advocacy and evidence-based solutions, and by strengthening supportive community connections, we foster...
-
VP & Multifamily CFO
2 weeks ago
Washington, United States Fannie Mae Full timeJob Description The VP and ; Multifamily CFO leads the finance function and is a key business leader and partner for the Multifamily business division. The role is responsible for oversight of the Multifamily (MF) business unit financial performance including planning, forecasting and budgeting, management reporting and analysis, oversight of new business...
-
VP & Multifamily CFO
1 week ago
Washington, United States The Fannie Mae Full timeAt Fannie Mae, futures are made. The inspiring work we do helps make a home a possibility for millions of homeowners and renters. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing, flexible environment. Here, you will grow your career and help create access...
-
Counsel - Global Marketing & Media
2 months ago
Washington, Washington, D.C., United States Mondelēz International Full timeJob DescriptionAre You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It Matter.The Counsel will provide support to the VP-Chief Counsel Global Marketing & Media, the global Marketing and Consumer Experience (media) organizations working on and leading initiatives related to global marketing digital...
-
VP & Multifamily CFO
3 weeks ago
Washington, United States The Fannie Mae Full timeAt Fannie Mae, futures are made. The inspiring work we do helps make a home a possibility for millions of homeowners and renters. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing, flexible environment. Here, you will grow your career and help create access...
-
VP Multifamily CFO
2 weeks ago
Washington, United States Fannie Mae Full timeJob Description The VP & Multifamily CFO leads the finance function and is a key business leader and partner for the Multifamily business division. The role is responsible for oversight of the Multifamily (MF) business unit financial performance including planning, forecasting and budgeting, management reporting and analysis, oversight of new business...