Amazon Channel Marketing Manager, E-Commerce

4 weeks ago

Irvine, United States TP-LINK Full time
TP-Link USA is currently seeking an Amazon Channel Marketing Manager, E-Commerce.

TP-Link is a leading provider of consumer Wi-Fi networking products. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives, such as smart home products. TP-Link networking and smart home products and services make daily lives simple and secure.

Spacious and modern, our new Irvine location creates a casual atmosphere that fosters team collaboration. In addition to free snacks and drinks, we provide all employees with fully paid medical, dental and vision insurance, and contribute to their 401k funds. We have a robust benefits package, including over four weeks of PTO per year bi-annual pay increases. We strive to create an inclusive environment that provides opportunities for career development and advancement. We offer health & wellness benefits, including free gym membership, quarterly team building events and more. Come join our team

What we're looking for:

TP-Link is seeking an experienced candidate to develop and execute marketing strategies to drive sales and brand visibility on the Amazon platform. You will collaborate closely with cross-functional teams including Sales, Product Management, and Marketing to optimize our presence on Amazon and achieve business goals.

Responsibilities:
  • Content lead for A+/GI/Bullets - Outside of basic product descriptions and setup, an individual who is passionate about providing solutions and telling the story to generate a sense of need for our products/solutions.
  • Project and execution lead for marketing initiatives - Banners, brand store, email scheduling and content, marketing widgets on product display pages, creative asset direction, and more.
  • Work with marcom team to execute E-com initiatives and project manage from creation to completion.
  • Exploration and onboarding of affiliates and partners to drive external traffic to TP-Link products on ecommerce sites
  • Evaluate and recommend marketing spend for Amazon and other ecommerce sites to help drive awareness and traffic including conversion data for campaigns
  • Reporting of marketing budget spend and initiatives with detailed outcomes and ROAS analysis
  • Analyze Amazon sales data, trends, consumer preferences, and competitor behavior to optimize marketing strategies
Requirements

Requirements
  • BA/BS degree or equivalent
  • Minimum 3+ years in a marketing role with experience working in ecommerce.
  • Understanding of best practices and marketing strategies for promoting brands on Amazon
  • Excellent copywriting and storytelling skills
  • Proven track record of marketing initiatives with quantifiable results
  • Passion for writing and acumen in creative writing
  • Basic design skills using Adobe PS a big plus

Benefits

Salary: $90K-$120K with bonus eligibility

What we're all about:

TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. As we grow and shape our team, we're looking for people to directly influence the success of our U.S. business. Feel a connection? Send us your resume and a cover letter telling us why you believe you're the right fit for our team.

We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.

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