Data Analytics Lead, Email Platform

3 weeks ago

Dallas, United States CareerBuilder Full time

About the team:
The Email Platform Strategy & Operations team at Salesforce is at the forefront of innovating email marketing. As part of the marketing technology organization, our team is dedicated to channel strategy, operations, risk management, and governance. We collaborate closely with product, engineering, and email experience teams, harnessing data insights to drive efficient and impactful email marketing initiatives.
About the role:
We seek a Data Analytics Lead with a strong passion for turning data into actionable insights to elevate our email marketing channel. This role involves close partnerships with our Marketing Decision Science and Strategy teams to foster data-driven decision-making. The ideal candidate will be instrumental in identifying trends, uncovering optimization opportunities, and enhancing channel health.
What youll do:
Data Exploration and Analysis: Manipulate and analyze large complex datasets using advanced techniques and programming languages to extract key patterns, trends, and insights that drive improved business performance.

KPIs and Benchmarks: Define, track, and analyze performance metrics specific to the email channel, aligning with broader marketing objectives.

Reporting and Visualization: Develop and maintain sophisticated reports, dashboards, and visualizations with tools such as SQL, Python, Excel, Tableau, and Google Analytics to effectively communicate insights to both technical and non-technical stakeholders.

Segmentation and Targeting Strategy: Work with stakeholders to devise advanced email targeting and segmentation strategies, leveraging customer data to personalize marketing efforts.

Experimentation Analysis: Recommend and analyze the performance of A/B and multivariate tests to refine platform performance, establishing robust testing frameworks for continuous improvement.

Data Quality Assurance: Implement stringent data quality processes to ensure data integrity, documenting all procedures for transparency and compliance.

Competitive Analysis: Conduct thorough industry analysis to benchmark our performance and identify strategic opportunities.

Data Privacy and Compliance: Uphold a deep understanding of Salesforce data environments and assets, ensuring all activities comply with data privacy laws such as GDPR and CCPA, prioritizing data security.

Preferred requirements:
5+ years of experience in marketing analytics, working with complex datasets to support organizational decision-making.

Advanced proficiency in SQL, Python, Excel, digital analytics, web analytics, and data visualization tools (e.g., Tableau, Google Analytics, Big Query).

A solid understanding of B2B marketing dynamics, particularly in email campaign strategies and customer segmentation.

Hands-on experience with A/B testing methodologies and a strong foundation in statistical analysis.

Excellent analytical and problem-solving skills, with a proven ability to translate data into actionable insights.

Strong verbal and written communication skills, with the capacity to articulate complex findings to a variety of audiences.

Experience working in cross-functional, highly matrixed environments, and managing multiple stakeholders effectively.

Self-motivated with the ability to maintain a high level of efficiency while working independently in a globally distributed team.

Adept at navigating ambiguous problems, with the ability to see opportunities where others see challenges.

Strong attention to detail and high standard for quality of work

Familiarity with email marketing platforms (e.g., Salesforce Marketing Cloud, Eloqua) and understanding of email marketing best practices

Prior consulting or client services experience

B2B experience

Degree or equivalent proven experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

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