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Sr. Product Marketing Manager
4 months ago
About the Role
The Sr. Product Marketing Manager’s (SPMM) mission is to maximize revenue and product line growth through deep market analysis, wholistic go-to-market strategy, precise product positioning, and compelling pricing and packaging.
As an SPMM, you will conduct, analyze, and generate customer insights from qualitative and quantitative market data; and leverage those insights to create a comprehensive go-to-market strategy designed to create demand and accelerate growth. Your strategy will carefully align product vision and roadmaps to customer and market needs. You will own this go-to-market strategy from idea to execution.
You will work cross functionally with product management, sales, and sales enablement to create compelling marketing collateral which illustrates the value proposition of your product line to customers clearly and effectively.
You will communicate clearly and passionately to champion your products enthusiastically to the market.
This is a great opportunity for a seasoned SPMM with strong analytical, technical, creative and communication skills to have a direct impact on product line and company growth.
Team Dynamic
To succeed at Validity, you’ll need to be comfortable working in a data-driven environment, be able to be productive in a world of frequent change and execute quickly. You should love finding just the right way to educate a target audience with meaningful, engaging information which compels them to buy. You should think from the buyers’ perspective to answer, “So what?” Most importantly, you should be interested in frequently experimenting, constantly improving, and not being afraid to make mistakes. You’ll work with a team of like-minded individuals who are learning more every day and committed to driving growth.
Position Duties and Responsibilities
Messaging and positioning: Gain a deep understanding of your products and targeted buying personas to develop value-based positioning and messaging that resonates with them.
Market Analysis: Analyze market data to understand market trends, validate targets, understand competitive landscape, customer needs and buyer personas.
Got to market strategy: Develop a comprehensive, end-to-end go-to-market strategy including revenue/logo growth goals, positioning/differentiators, pricing, packaging, launch/roadmap inputs, and collateral; work cross-functionally to align stakeholders around the strategy.
Content Creation: Create innovative, compelling, and effective marketing tools and collateral including product briefs, case studies, white papers, blogs, and press releases.
Campaigns: Work cross-functionally to develop impactful marketing programs and campaigns which result in increased demand generation and pipeline growth for your product-line.
Sales Enablement: Create and deliver sales and customer success training and enablement materials, content, and presentations to support the sale and adoption of your products. Work with customer advocates to create compelling customer stories.
Required Experience, Skills, and Education
5+ years experience in a B2B product marketing role.
Demonstrated track record of driving revenue growth for high-tech B2B products.
Deep understanding of go-to-market strategies and tactics as well as a proactive approach to staying updated with the latest advancements and technologies in the field.
Experience creating product marketing campaigns and driving business results cross-functionally with sales, service, product, and marketing.
Excellent analytical, problem-solving, communication, and presentation skills.
Ability to travel as needed (less than 10% per year).
Preferred Experience, Skills, and Education
Bachelor’s degree in marketing or software-related technology field.
Experience working in Salesforce administration, data quality, and data management space or email marketing and Salesforce Marketing ecosystem.
Experience with Software as a Service.
Leadership skills.
About Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products
–
Everest, DemandTools, BriteVerify, a
nd GridBuddy Connect
–
are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.
Headquartered in Boston, Validity has offices in Tampa, Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.
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