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Manager, Global Brand Marketing

2 months ago

McLean, United States Hilton Full time
Description

***This role is based at our corporate office in McLean, VA***

This is your chance to be part of Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Manager of Global Brand Marketing, you will support the All Suites Marketing team in the development and execution of marketing strategies and activities that drive brand health and commercial performance for Hilton’s Suites brands. On the All Suites Marketing team reporting to Sr Director, Global Brand Marketing – All Suites,  you will work on projects including the collateral production and marketing rollout for LivSmart Studios by Hilton. 

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount Paid parental leave for eligible Team Members, including partners and adoptive parents Mental health resources including free counseling through our Employee Assistance Program Paid Time Off (PTO) Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. 

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.Requirements

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

Assist and in some cases lead the development and implementation of marketing plans to help achieve Brand commercial goals. With focus on social media and digital channels.  Manage complex projects to support brand marketing objectives.  Manage the implementation of brand positioning and identity across the marketing ecosystem, including through on-property collateral and touchpoints. Manage activities of agencies-of-record to ensure on-strategy execution of deliverables, including crafting clear strategic and tactical briefs and facilitating creative reviews. Help identify core research, analytics, and metrics to inform consumer trends, drive efficiency of marketing executions, and develop engaging creative.

How you will collaborate with others:

Lead cross-functional teams across the Brand and Marketing & Loyalty organizations to advocate for brand goals Collaborate, compile and present marketing recommendations with inspiring visuals, copy, and touches that are relevant for each audience. Participate in category- and department-wide initiatives and represent the brands in task forces and interdepartmental efforts.

What projects you will take ownership of: 

Lead the production, organization, and rollout of the new LivSmart Studios marketing collateral with the collaboration of our internal creative studio, brand team, and first few hotels.  Aid in the development of our 2025 marketing tentpoles across all four Suites brands.  Manage the photography assets, guidelines, and vendor relationships for the Suites brands. 

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

Five (5) years experience in marketing, advertising, brand management, or related field  Experience managing complex projects Experience working across multiple brands within a portfolio simultaneously Travel up to 20% Hybrid work schedule (3 days per week) in McLean, VA office

It would be useful if you have:

Marketing experience in the hospitality or consumer goods industry Knowledge of franchise organizations or experience working within a franchise organization Experience building marketing campaigns in digital and social channels  Experience leading the development of strategic briefs to support business and marketing objectives

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. 

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.

Source: Hospitality Online